{"id":13389,"date":"2017-02-23T23:51:30","date_gmt":"2017-02-23T14:51:30","guid":{"rendered":"http:\/\/13.125.82.244\/?p=13389"},"modified":"2019-07-21T10:53:10","modified_gmt":"2019-07-21T01:53:10","slug":"goodcopy","status":"publish","type":"post","link":"https:\/\/icunow.co.kr\/goodcopy\/","title":{"rendered":"\uc774\uba54\uc77c\uc5d0 \ud65c\uc6a9\ub418\ub294 \uc0c1\ud669\ubcc4 \ubb38\uad6c\ub97c \uc815\ub9ac\ud574\uc8fc\ub294 ‘Good Copy’"},"content":{"rendered":"

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\ub274\uc2a4\ub808\ud130\ub97c \uc900\ube44\ud558\uba70 –<\/strong><\/span><\/p>\n

\ucd5c\uadfc ‘\uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4’\ub97c \ucc3e\uc544\uc8fc\uc2dc\ub294 \ubd84\ub4e4\uc744 \uc704\ud55c \ucf58\ud150\uce20 \uc911\uc2ec\uc758 \ub274\uc2a4\ub808\ud130\ub97c \uc900\ube44\ud558\uba70 \ub2e4\uc2dc \ud55c \ubc88 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubc0f \uad00\ub828 \ub0b4\uc6a9\ub4e4\uc5d0 \ub300\ud55c \uacf5\ubd80\ub97c \ud558\uace0 \uc788\ub294\ub370\uc694. \ucf58\ud150\uce20 \uad6c\uc131\ub3c4 \uadf8\ub807\uc9c0\ub9cc \uacc4\uc18d \uc37c\ub2e4 \uc9c0\uc6e0\ub2e4\ub97c \ubc18\ubcf5\ud558\uac8c \ub418\ub294, \ub274\uc2a4\ub808\ud130\uc5d0 \ud3ec\ud568\ub420 \ubb38\uad6c\ub3c4 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud558\uac8c \ub418\ub294 \ub0b4\uc6a9<\/strong> \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \uc81c\uac00 \uad6c\ub3c5\ud558\uace0 \uc788\ub294 \ub2e4\uc591\ud55c \ub274\uc2a4\ub808\ud130\ub4e4\uc740 \uc5b4\ub5a4\uc2dd\uc73c\ub85c \ubb38\uad6c\ub97c \uc4f0\uace0 \uc788\ub294\uc9c0\ub97c \uad00\uc2ec\uc788\uac8c \ubcf4\uace0 \uc788\uc73c\uba70, \uc870\uae08\ub354 \ub9ce\uc740 \ub274\uc2a4\ub808\ud130\ub97c \uc811\ud558\uae30 \uc704\ud574 \uc8fc\ubcc0 \uc9c0\uc778\ub4e4\uc774 \ucd94\ucc9c\ud574\uc8fc\ub294 \uc0ac\ub840\ub4e4\uc744 \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub610 \ud558\ub098! \uc5bc\ub9c8\uc804 \uc54c\uac8c\ub41c  ‘Good Email Copy’\ub77c\ub294 \uc11c\ube44\uc2a4\ub97c \ub9e4\uc77c \uac19\uc774 \ub4e4\uc5b4\uac00\uace0 \uc788\ub294\ub370\uc694! \uc720\uc6a9\ud55c \ub0b4\uc6a9\ub4e4\uc774 \ub9ce\uc544, \uc800\uc640 \uac19\uc774 \uac1c\uc778\uc801\uc73c\ub85c \ube14\ub85c\uadf8\ub098 \uc0ac\uc774\ud2b8\ub97c \uc6b4\uc601\ud558\uba70 \ub274\uc2a4\ub808\ud130\ub97c \ubc1c\ud589\ud558\ub294 \ubd84\ub4e4\uc744 \uc704\ud574 \uac04\ub7b5\ud558\uac8c \uc18c\uac1c\ub4dc\ub9b4\uae4c \ud569\ub2c8\ub2e4. <\/span><\/p>\n

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\ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ubc1c\uc1a1\ub418\ub294 \uc774\uba54\uc77c<\/strong><\/span><\/p>\n

\uc9c0\uae08\uc740 \uc8fc 1\ud68c \ubc1c\uc1a1\ub418\ub294 ‘\ub274\uc2a4\ub808\ud130’\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uc9c0\ub9cc, \uc774\uba54\uc77c\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c1\ud669\uc740 \uc218\uc5c6\uc774 \ub9ce\uc740 \uac83\uc774 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\uc5d0 \ub300\ud55c \ud658\uc601 \ubc0f \uac10\uc0ac \uba54\uc77c\uc744 \ubcf4\ub0bc\uc218\ub3c4 \uc788\uace0 \uc11c\ube44\uc2a4\ub97c \ub204\uad70\uac00\uc5d0\uac8c \ucd08\ub300\ud558\ub294 \ub0b4\uc6a9, \ubb34\ub8cc \uc0ac\uc6a9 \uae30\uac04 \ub9cc\ub8cc\ub098 \uc11c\ube44\uc2a4 \uc5c5\ub370\uc774\ud2b8 \ub4f1\uc758 \uacf5\uc9c0 \ubc0f \uc54c\ub9bc\uc5d0 \ub300\ud55c \ub0b4\uc6a9 \ub4f1 \uc5ec\ub7ec\uac00\uc9c0\uac00 \uc788\uc8e0. \uc0c1\ud669\uc774 \ub9ce\uc544\uc9c8\uc218\ub85d, \ub0b4\uc6a9\uc5d0 \ub300\ud55c \uace0\ubbfc\uc740 \uae4a\uc5b4\uc9c8 \uc218 \ubc16\uc5d0 \uc5c6\uace0\uc694 \ud83d\ude42 \uc774\ub7ec \uc0c1\ud669\uc5d0\uc11c \uc720\uc6a9\ud558\uac8c \uc4f8 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uac00 \ubc14\ub85c ‘Good Email Copy’\uc785\ub2c8\ub2e4. <\/span><\/p>\n

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‘Good Email Copy’\uc758 \uba54\uc778\ud398\uc774\uc9c0 \ubaa8\uc2b5\uc73c\ub85c, \ube44\ubc00\ubc88\ud638 \ucc3e\uae30\uc640 \uac19\uc740 \uc0c1\ud669\uc774\ub098 \uc11c\ube44\uc2a4\uba85\uc744 \uc9c1\uc811 \uc785\ub825\ud560 \uc218 \uc788\ub294 \uac80\uc0c9\ucc3d\uacfc \uc8fc\uc694 \uc0c1\ud669\uc5d0 \ub300\ud55c \ud0dc\uadf8\ub97c \ud074\ub9ad\ud558\uc5ec \ubb38\uad6c\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\uac00 \uc774\uacf3\uc5d0\uc11c \uac00\uc7a5 \uba3c\uc800 \uc0b4\ud3b4\ubd24\ub358 \uc0ac\ub840\ub294 ‘Welcome’\uc774\uc5c8\ub294\ub370\uc694! \uc778\uc0c1 \uae4a\uc5c8\ub358 \ub0b4\uc6a9\uc744 \uba87 \uac1c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

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\uba3c\uc800, \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uc790\ub3d9\ud654 \uc11c\ube44\uc2a4 \uc911 \ud558\ub098\uc778 ‘Zapier’\uc758 \uc0ac\ub840\uc785\ub2c8\ub2e4. ‘Zapier’\ub294 \uc0ac\uc6a9\uc790\uac00 \ube14\ub85c\uadf8 \uae00\uc5d0 \ub300\ud55c \uad6c\ub3c5\uc2e0\uccad \uc2dc \uc544\ub798\uc640 \uac19\uc740 \uba54\uc77c\uc744 \uc804\ub2ec\ud574\uc8fc\uc8e0.<\/span><\/p>\n

Zapier\uc758 \ube14\ub85c\uadf8\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. Zapier \ube14\ub85c\uadf8\uc758 \uae30\uc0ac\ub97c \uad6c\ub3c5\ud574\uc8fc\uc154\uc11c \uac10\uc0ac\ud569\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\uac00 \uc0c8\ub85c\uc6b4 \uae00\uc744 \ubc1c\ud589\ud558\uba74 \ub2f9\uc2e0\uc740 \ub204\uad6c\ubcf4\ub2e4 \ube60\ub974\uac8c \uadf8 \uc18c\uc2dd\uc744 \uc54c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2f9\uc2e0\uc774 \ub354\uc6b1 \uc0dd\uc0b0\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud560 \uac83\uc774\uba70, \ub2f9\uc2e0\uc774 \uae30\ub300\ud560 \uc218 \uc788\ub294 \ub0b4\uc6a9\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4. (1)\ub2f9\uc2e0\uc774 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc77c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ucf58\ud150\uce20 (2)\ub9e4\uc8fc 2-3\uac1c\uc758 \ucd5c\uc2e0 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ub9c1\ud06c<\/span><\/p><\/blockquote>\n

\uad6c\ub3c5\uc2e0\uccad\uc744 \ud55c \uac83\uc5d0 \ub300\ud55c \uac10\uc0ac \uc778\uc0ac\ub294 \ubb3c\ub860, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \ub0b4\uc6a9\uc774 \uc804\ub2ec\ub420 \uac83\uc778\uc9c0\ub97c \uac04\ub7b5\ud558\uac8c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uae30\ub300\uac10\uc744 \ub192\uc774\ub294 \ubaa8\uc2b5\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uba54\uc77c \ud558\ub2e8\uc5d0\ub294 \ucd5c\uadfc \uac8c\uc2dc\uae00\uc744 \ubcfc \uc218 \uc788\ub294 \ub9c1\ud06c\uac00 \ud568\uaed8 \ud3ec\ud568\ub418\uc5b4 \uc788\uace0\uc694!<\/span><\/p>\n

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\ub450\ubc88\uc9f8\ub294 ‘\ud540\ud130\ub808\uc2a4\ud2b8(Pinterest)’\uc758 \uc0ac\ub840\uc785\ub2c8\ub2e4. \ud540\ud130\ub808\uc2a4\ud2b8\ub294 \ud68c\uc6d0\uac00\uc785\uacfc \ub3d9\uc2dc\uc5d0 \uba54\uc77c\uc744 \uc804\ub2ec\ud574\uc8fc\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub2f9\uc2e0\uc740 \ub2f9\uc2e0\uc774 \uc0ac\ub791\ud558\ub294 \uac83\ub4e4\uc744 \ubaa8\uc544 \uacf5\uc720\ud558\ub294 \ucee4\ubba4\ub2c8\ud2f0 \ud540\ud130\ub808\uc2a4\ud2b8\uc758 \uba64\ubc84\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2f9\uc2e0\uc744 \uc6b0\ub9ac\uc758 \uba64\ubc84\ub85c \ub9de\uc774\ud558\uac8c \ub418\uc5b4 \uc9c4\uc2ec\uc73c\ub85c \uae30\uc058\uac8c \uc0dd\uac01\ud558\uba70 \ub2f9\uc2e0\uc758 \ud540\uc744 \uc5bc\ub978 \ubcf4\uace0\uc2f6\uc2b5\ub2c8\ub2e4. (\uc774\ud6c4 \ud540\ud130\ub808\uc2a4\ud2b8 \uc0ac\uc6a9\uc744 \uc704\ud55c \uba87 \uac00\uc9c0 \ud301\uc744 \ud568\uaed8 \uc804\ud574\uc90c)<\/span><\/p><\/blockquote>\n

‘\uba64\ubc84’\ub77c\ub294 \ud45c\ud604\uc744 \ubc18\ubcf5\uc801\uc73c\ub85c \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uc18c\uc18d\uac10\uc744 \uc2ec\uc5b4\uc8fc\ub294 \uac83\uc740 \ubb3c\ub860, \ud540\ud130\ub808\uc2a4\ud2b8\uc5d0\uc11c\uc758 \uc8fc\uc694 \ud65c\ub3d9 \uc911 \ud558\ub098\uc778 ‘\ud540’\uc744 \uc5bc\ub978 \ud65c\uc6a9\ud574\ub2ec\ub77c\ub294 \ud45c\ud604\uc744 \uae30\ub300\ud55c\ub2e4, \uae30\ub2e4\ub9ac\uae30 \ud798\ub4e4\ub2e4\ub77c\ub294 \ub0b4\uc6a9\uc73c\ub85c \ub300\uc2e0\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub835\uc9c0 \uc54a\uac8c, \ud540\ud130\ub808\uc2a4\ud2b8 \uc0ac\uc6a9\ud301\uc744 \uc804\ud574\uc8fc\ub294 \uac83\ub3c4 \uc88b\uc558\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

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\uc5ec\ub7ec \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\ub2e4, ‘\ub4dc\ub86d\ubc15\uc2a4(Dropbox)’\uc758 \uc0ac\ub840 \uc5ed\uc2dc \ub208\uc5d0 \ub744\uc5b4 \uc18c\uac1c\ub4dc\ub9bd\ub2c8\ub2e4. \ub4dc\ub86d\ubc15\uc2a4\uc758 \uacbd\uc6b0 \uc815\ub9d0 \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uace0 \uc788\ub294\ub370, \uc544\ub798\uc758 \ub0b4\uc6a9\uc740 \ud55c \uacc4\uc815\uc5d0\uc11c \ud55c \ubc88\uc5d0 \uc5ec\ub7ec \ud30c\uc77c\uc774 \uc0ad\uc81c\ub418\uc5c8\uc744 \ub54c \ubc1c\uc1a1\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc6b0\ub9ac\ub294 \ucd5c\uadfc \ub2f9\uc2e0\uc758 \ub4dc\ub86d\ubc15\uc2a4\uc5d0\uc11c \ub9ce\uc740 \ud30c\uc77c\uc774 \uc0ad\uc81c\ub41c \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ad\uc81c\ub41c \ud30c\uc77c\uc740 30\uc77c \ub3d9\uc548 \uc720\uc9c0\ub418\uba70 \uae30\uac04 \ub0b4, \uc5b8\uc81c\ub4e0 \ubcf5\uad6c\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud30c\uc77c\uc744 \ubcf5\uad6c\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c \ub9c1\ud06c\ub97c \ucc38\uace0\ud558\uc138\uc694. \uc6b0\ub9ac\ub294 \ucd5c\uadfc \uc77c\uc5b4\ub09c(\ub9ce\uc740 \ud30c\uc77c\uc774 \uc0ad\uc81c\ub41c) \uc0c1\ud669\uc5d0 \ub300\ud574 \ub2f9\uc2e0\uc774 \uc54c\uc544\uc57c \ub41c\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d, \ub2f9\uc2e0\uc774 \ud30c\uc77c\uc744 \uc0ad\uc81c\ud558\uae30 \uc704\ud574 \uc2a4\uc2a4\ub85c \uc120\ud0dd\ud55c \uac83\uc774\ub77c\uba74 \uc774 \uba54\uc77c\uc744 \ubb34\uc2dc\ud574\ub3c4 \uad1c\ucc2e\uc2b5\ub2c8\ub2e4. -\ub4dc\ub86d\ubc15\uc2a4 \ud300<\/span><\/p><\/blockquote>\n

\uc5c5\ub85c\ub4dc \ub41c \ud30c\uc77c\uc758 ‘\uc0ad\uc81c’\uc5d0 \ub300\ud55c \uc54c\ub9bc\uc774 \uc8fc \ub0b4\uc6a9\uc778 \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc, \uc0ac\uc2e4\uc740 ‘\ubcf5\uad6c’ \ubc0f ‘\uacc4\uc815 \uc5c5\uadf8\ub808\uc774\ub4dc’\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc774 \ub354 \ub9ce\uc774 \ud3ec\ud568\ub41c \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

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\uc5b4\ub5bb\uac8c \uc801\uc6a9\ud558\uba74 \uc88b\uc744\uae4c, \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud574\uc57c \ud558\ub294 \uc774\uc720<\/strong><\/span><\/p>\n

‘Good Copy’\ub97c \uc811\ud558\uace0 \ub098\uc11c, \uc6b0\ub9ac\uc5d0\uac8c\ub3c4 \uc775\uc219\ud55c \uc8fc\uc694 \uc11c\ube44\uc2a4\ub4e4\uc758 \uc774\uba54\uc77c \ubb38\uad6c\ub4e4\uc744 \uc0c1\ud669\ubcc4\ub85c \ubcfc \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \uc815\ub9d0 \uc88b\uc558\uc2b5\ub2c8\ub2e4. \uacf5\ubd80\ub3c4 \ub9ce\uc774 \ud560 \uc218 \uc788\uc5c8\uace0\uc694. \uadf8\ub798\uc11c \uc55e\uc73c\ub85c \uad6d\ub0b4 \uc11c\ube44\uc2a4\ub4e4\uc758 \ub274\uc2a4\ub808\ud130 \ub610\ub294 \uc0c1\ud669\ubcc4 \uc774\uba54\uc77c \ud65c\uc6a9 \ubc29\ubc95\uc744 \uc870\uae08\ub354 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\ub9ac\ud574\ubcf4\uace0 \uc2f6\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4\ub294 \ubb3c\ub860, \uc900\ube44\uc911\uc778 \uc11c\ube44\uc2a4\uc5d0\ub3c4 \uc801\uc6a9\ud574\ubcfc \ub2e4\uc591\ud55c \ubc29\ubc95\ub4e4\uc774 \uc874\uc7ac\ud560\ud14c\ub2c8 \ub9d0\uc774\uc8e0 \ud83d\ude42 \uc5b4\ub5a4 \ub0b4\uc6a9\uc744 \uc774\uba54\uc77c\uc5d0 \ub2f4\uc544\uc57c \ud560 \uc9c0 \uc800\uc640 \uac19\uc774 \uace0\ubbfc\ud558\ub294 \ubd84\ub4e4\uc774\ub77c\uba74, \uaf2d \ud55c \ubc88 ‘Good Copy<\/a>‘\ub97c \ud655\uc778\ud574\ubcf4\uc168\uc73c\uba74 \ud569\ub2c8\ub2e4!<\/span><\/p>\n

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\ud568\uaed8 \ubcf4\uba74 \uc88b\uc740 \ub0b4\uc6a9<\/span><\/strong><\/p>\n

\ub274\uc2a4\ub808\ud130 \ubc1c\ud589 \ubc0f \uc81c\uc791\uc744 \ub354\uc6b1 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\ub294 \u2018PUBLICATE\u2019<\/a><\/span><\/p>\n

‘UX Writing’\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/a><\/span><\/p>\n

\uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4\uc5d0 \uc18c\uac1c\ub41c ‘\ub208\uc5d0 \ub744\ub294 \uc11c\ube44\uc2a4’\ub97c \ub354 \ud655\uc778\ud574\ubcf4\uc138\uc694!<\/a><\/span><\/p>\n

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