{"id":16339,"date":"2019-01-21T00:57:36","date_gmt":"2019-01-20T15:57:36","guid":{"rendered":"http:\/\/13.125.82.244\/?p=16339"},"modified":"2020-04-13T10:25:44","modified_gmt":"2020-04-13T01:25:44","slug":"growthhacking-series1","status":"publish","type":"post","link":"https:\/\/icunow.co.kr\/growthhacking-series1\/","title":{"rendered":"\u2018Growth Hacking(\uadf8\ub85c\uc2a4 \ud574\ud0b9)\u2019 \ud30c\ud5e4\uce58\uae30, \uccab \ubc88\uc9f8 : \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?"},"content":{"rendered":"\n

–<\/p>\n\n\n\n

\uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4, \ub450 \ubc88\uc9f8 \uc2dc\ub9ac\uc988 : \uadf8\ub85c\uc2a4\ud574\ud0b9<\/strong><\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0 \ub300\ud574, \ud55c \ubc88\ucbe4 \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac83 \uac19\uc740\ub370\uc694! \uc0ac\uc2e4 \uc774\uc81c\ub294 \uac1c\ub150\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ub118\uc5b4 \uc2e4\uc81c \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c\ub3c4 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc801\uc6a9, \uc2dc\ub3c4 \ub418\uace0 \uc788\ub294 \uc81c\ud488 \uc131\uc7a5 \ubc29\ubc95 \uc911 \ud558\ub098\uac00 ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc785\ub2c8\ub2e4. \ubbf8\uad6d \uc2a4\ud0c0\ud2b8\uc5c5 \uc131\uacf5 \uc5f4\uc1e0, \uadf8\ub85c\uc2a4 \ud574\ud0b9 \uc778\uae30(2014\ub144)<\/a>, \uc778\ub3c4, \uc2a4\ud0c0\ud2b8\uc5c5 \ud544\uc218\uc694\uc18c\ub85c ‘\uadf8\ub85c\uc2a4\ud574\ucee4’ \uc778\uae30 \uae09\ubd80\uc0c1<\/a>(2018\ub144) \ub4f1 \uc774\ubbf8 \ud574\uc678\uc5d0\uc11c\ub294 ‘\uadf8\ub85c\uc2a4\ud574\ucee4’\uac00 \ud2b9\uc815 \uc5c5\ubb34 \uc774\uc0c1\uc744 \ub2f4\ub2f9\ud558\ub294 \uc804\ubb38\uac00\ub85c \uc778\uc815 \ubc1b\uace0 \uc788\uc8e0. \ud2b9\ud788 \uc778\ub3c4\uc758 \uacbd\uc6b0(Indai Times) 2016\ub144 925\uba85 \uc815\ub3c4\uc5d0 \ubd88\uacfc\ud588\ub358 \uadf8\ub85c\uc2a4\ud574\ucee4\uac00 2017\ub144 1,378\uba85\uae4c\uc9c0 \uc99d\uac00\ud588\uc73c\uba70 \uad00\ub828 \uac15\uc88c \uc218\uac15\uc0dd\ub3c4 215% \uc99d\uac00\ud588\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\ucf00\ud305, \ub370\uc774\ud130\ubd84\uc11d, \uc11c\ube44\uc2a4\uae30\ud68d, \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub514\uc790\uc778 \ub4f1 \uc5f0\uad00 \ud0a4\uc6cc\ub4dc\uac00 \uc720\ub3c5 \ub9ce\uc740 \uadf8\ub85c\uc2a4\ud574\ud0b9. \uadf8\ub807\ub2e4\uba74 \uc774 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc774\ub780 \ub300\uccb4 \ubb34\uc5c7\uc774\uace0, \uc6b0\ub9ac\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694? ‘UX Writing’<\/a>\uc5d0 \uc774\uc5b4 2019\ub144 ‘\uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4’\uc5d0\uc11c \uc900\ube44\ud55c \ub450 \ubc88\uc9f8 \uc2dc\ub9ac\uc988\ub294 ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ubcf4\ub824\uace0 \ud569\ub2c8\ub2e4. \ub4a4\ub2a6\uac8c ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc5d0 \ube60\uc84c\uc9c0\ub9cc \ub204\uad6c\ubcf4\ub2e4 \uc5f4\uc2ec\ud788 \uacf5\ubd80\ud558\uace0, \uc11c\ube44\uc2a4\uc5d0 \uc801\uc6a9\ud558\uace0\uc790 \ub178\ub825\ud558\ub294 \ud300 \ub3d9\ub8cc\uc640 \ud568\uaed8 \ub9d0\uc774\uc8e0. <\/strong>\uc804\ubb38\uc801\uc778 \uc9c0\uc2dd\uc774 \uc794\ub729 \ud3ec\ud568\ub41c \ub0b4\uc6a9\uc774\uc5c8\uc73c\uba74 \uc88b\uaca0\uc9c0\ub9cc, \uc800 \uc5ed\uc2dc \uacf5\ubd80\ud558\ub294 \uc785\uc7a5\uc774\uae30\uc5d0 \uc6b0\uc120\uc740 \ub2e4\uc591\ud558\uac8c \ud37c\uc838 \uc788\ub294 ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc5d0 \ub300\ud55c \ub0b4\uc6a9\ub4e4\uc744 \ud050\ub808\uc774\uc158 \ud558\ub294 \ub290\ub08c\uc73c\ub85c \uc815\ub9ac\ub97c \uc2dc\uc791\ud558\uace0\uc790 \ud569\ub2c8\ub2e4 \ud83d\ude42<\/p>\n\n\n\n

\uc800\ub294 2015\ub144 \ub77c\uc774\uc5b8 \ud640\ub9ac\ub370\uc774\uc758 ‘\uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \uc2e4\uc6a9\uc8fc\uc758 \ub9c8\ucf00\ud305 : \uadf8\ub85c\uc2a4\ud574\ud0b9’\uc774\ub780 \ucc45\uc744 \ud1b5\ud574 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \uc54c\uac8c \ub418\uace0 \ubcf8\uaca9\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \ubc84\uc804\uc740 ‘\uc694\uae30\uc694, \ud5ec\ub85c\ub9c8\ucf13, \uc824\ub9ac\ubc84\uc2a4’ \uc0ac\ub840\uac00 \ucd94\uac00\ub418\uc5b4 \ub9ce\uc740 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc5c8\uc8e0. \uadf8 \ub4a4\ub85c \uadf8\ub85c\uc2a4\ud574\ud0b9\uc758 \uac1c\ub150\uc744 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uad6d,\ub0b4\uc678 \uc8fc\uc694 \ub0b4\uc6a9\ub4e4\uc744 \ubaa8\uc544 \ubcf4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

–<\/p>\n\n\n\n

Growth Hacking, \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc774\ub780?<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

–<\/p>\n\n\n\n

‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc774\ub780 \ub2e8\uc5b4\ub97c \ucc98\uc74c \ub9cc\ub4e0 \uc0ac\ub78c\ub3c4, \uad00\ub828 \ucc45\uc744 \uc4f0\uac70\ub098 \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uc798 \uc54c\ub824\uc9c4 \uc0ac\ub78c\ub4e4\ub3c4! \ube44\uc2b7\ud55c \ub9e5\ub77d\uc5d0\uc11c ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc744 \ubc14\ub77c\ubcf4\uace0 \ub9d0\ud558\uace0 \uc788\ub294\ub370\uc694! \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694 \uac83\uc740 \uc81c\ud488\uc774 \uc9c0\ub2cc \uac00\uce58\uc5d0 \uc9d1\uc911\ud574 \uc0ac\uc6a9\uc790\uc758 \ud750\ub984\uc744 \ucd5c\uc801\ud654 \ud558\uace0 \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \uc804\ub7b5<\/strong>\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc, \uc870\uae08 \ub354 \uc790\uc138\ud788 \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uace0\uc601\ud601<\/strong><\/p>\n\n\n\n

\uc2e4\uc9c8\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc131\uc7a5 \uae30\ubc18, \uc131\uc7a5 \uc5d4\uc9c4\uc744 \uac16\ucdb0 \ud6a8\uc728\uc801\uc774\uba74\uc11c\ub3c4 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 \ubc29\ubc95\ub860\uc774\uc790 \ucca0\ud559\uc774\uba70 \ud589\ub3d9\uc73c\ub85c \uc2e4\ucc9c\ud558\ub294 \uac83\uc73c\ub85c \uc774\ub294 \uc81c\ud488 \uc790\uccb4\uc758 \ud575\uc2ec \uac00\uce58\uc5d0 \uc758\ud574 \uc88c\uc6b0\ub428.<\/p>\n\n\n\n

\uc158 \uc5d8\ub9ac\uc2a4<\/strong><\/p>\n\n\n\n

\uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uc911\uc694\ud55c \uc9c0\ud45c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \ud750\ub984\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9ce\uc740 \uc720\uc800\ub97c \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305 \uae30\ubc95.<\/p>\n\n\n\n

\uc544\ub860\uae34<\/strong><\/p>\n\n\n\n

\ubaa8\ub4e0 \uadf8\ub85c\uc2a4 \ud574\ucee4\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \uc790\ub3d9\uc73c\ub85c \uc218\ubc31\ub9cc\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ud30c\ud558\uba70, \uc2a4\uc2a4\ub85c \uc601\uad6c\ud788 \uc9c0\uc18d\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\uacc4\ub97c \ub9cc\ub4dc\ub294 \uac83.<\/p>\n\n\n\n

\ub77c\uc774\uc5b8 \ud640\ub9ac\ub370\uc774<\/strong><\/p>\n\n\n\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \ube0c\ub79c\ub529, \ub9c8\uc778\ub4dc\uacf5\uc720\uc640 \uac19\uc740 \ubaa8\ud638\ud55c \uac1c\ub150\ub4e4\uc744 \ucd94\uad6c\ud558\ub294 \ubc18\uba74, \uadf8\ub85c\uc2a4\ud574\ucee4\ub4e4\uc740 \uc774\uc6a9\uc790\uc640 \ud568\uaed8 \ub04a\uc784\uc5c6\uc774 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\uba70, \uadf8\ub4e4\ub9cc\uc758 \uadf8\ub85c\uc2a4 \uba38\uc2e0\uc744 \ubc1c\uba85\ud558\uace0 \uc6b4\uc601\ud558\uba70 \uc815\ube44\ud558\ub294 \uc0ac\ub78c.<\/p>\n\n\n\n

\ubca4 \ub808\ube44<\/strong><\/p>\n\n\n\n

\uc0ac\uc6a9\uc790 \uc99d\uac00\uc758 \ubb38\uc81c\ub97c \ub2e4\ub8e8\ub294 \uc77c\ub828\uc758 \uc804\ub7b5\uc774\uc790 \ucd5c\uc120\uc758 \uc2e4\ud589.<\/p>\n\n\n\n

\uc704\ud0a4\ud53c\ub514\uc544<\/strong><\/p>\n\n\n\n

\uc81c\ud488 \ud310\ub9e4\uc640 \ub178\ucd9c\uc744 \ubaa9\uc801\uc73c\ub85c \ubca4\ucc98\uc5d0 \uc758\ud574 \uac1c\ubc1c\ub41c \ucc3d\uc758\uc131\uacfc \ubd84\uc11d\uc801 \uc0ac\uace0, \uc18c\uc15c \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\ubc95.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \ub610 \ud558\ub098\uc758 \uc720\ud589?<\/strong><\/p>\n\n\n\n

(JL) \ub514\uc9c0\ud138 \ud658\uacbd\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc2f8\uc6b0\uace0\uc788\ub294 \uc804\uc7a5\uacfc\ub3c4 \uac19\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc81c\ud55c\ub41c \uc608\uc0b0, \ubd80\uc871\ud55c \uc790\uc6d0 \ubc0f \uacbd\uc7c1 \uc5c5\uccb4\ub4e4\uc758 \uc131\uc7a5\ud558\ub294 \uae30\uc220\ub4e4\ub85c \uc778\ud574 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc73c\ub85c \uc131\uc7a5\uc744 \ubc14\ub77c\ub294 \uac83\uc740 \uc5b4\ub824\uc6cc\uc84c\uc8e0. \ud558\uc9c0\ub9cc \uadf8 \uacf3\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc740 \uae30\uc5c5\ub4e4\uc740 \uae30\uc874 \ud2c0\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc0c8\ub86d\uac8c \uc0dd\uc874, \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\ub0c8\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc774 \ubc14\ub85c \uadf8\ub85c\uc2a4\ud574\ud0b9\uc758 \ucd9c\ubc1c\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc55e\uc11c \uc158 \uc5d8\ub9ac\uc2a4\uac00 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0 \ub300\ud574 \uc124\uba85\ud55c \ub0b4\uc6a9\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\ub294\ub370\uc694. \uc2e4\uc81c\ub85c \uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \uc544\uc8fc(?) \uc26c\uc6b4 \uc758\ubbf8\ub97c \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u201cA growth hacker is a person whose true north is growth(\uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \u2018\uc131\uc7a5’\uc744 \ubaa9\ud45c\ub85c \ubc29\ud5a5\uc744 \uc7a1\uc544\uc57c\ud55c\ub2e4)\u201d<\/strong><\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0\ub294 \uc2e4\ud589\ud558\ub294 \ubaa8\ub4e0 \uc804\ub7b5, \uad6c\ud604\ud558\ub294 \ubaa8\ub4e0 \ub3c4\uad6c, \uac1c\ubc1c\ud558\ub294 \ubaa8\ub4e0 \uae30\uc220\uc5d0 \u2018\uc131\uc7a5’\uc5d0 \ub300\ud55c \uc5f4\ub9dd\uc774 \uae43\ub4e4\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/strong> \ubb3c\ub860 \u2018\ubaa9\ud45c\ub294 \uc624\uc9c1 \uc131\uc7a5!\u2019\ub77c\uace0 \uc790\uba85\ud55c \uac83\ucc98\ub7fc \ubcf4\uc77c\uc9c0 \ubaa8\ub974\ub098 \ub354 \uae4a\uc740 \ub73b\uacfc \uc758\ubbf8\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8 \uc911 \ub300\ud45c\uc801\uc778 \uac83\uc778 ‘\uc720\uc5f0\uc131’\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294\ub370\uc694! ‘\uc131\uc7a5(Growth)\u2019\uc774\ub77c\ub294 \uc219\uba85\uc801 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \ud574\ud0b9(Hacking)\uc744 \ud574\uc11c\ub77c\ub3c4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ub9d0\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ub2f4\uc544 \ub2e4\ubc29\uba74\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubb3c\ub860 \ub204\uad6c\ub4e0\uc9c0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\ub3c4 \ud55c \ubaab\uc744! \uc6b0\ubc84\uac00 ‘Hell’\uc774\ub780 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc6b0\ubc84\uc640 \ub9ac\ud504\ud2b8 \ub450 \uac00\uc9c0 \uc571\uc744 \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\ud558\ub294 \uc6b4\uc804\uc790\uc5d0\uac8c \uc77c\uac10\uc744 \ubab0\uc544\uc8fc\ub294 \ud504\ub85c\uadf8\ub798\ubc0d\uc744 \ubab0\ub798 \uc6b4\uc601\ud55c \uc0ac\ub840\ub294 ‘\ubd88\ubc95’\uc774\uc9c0\ub9cc \uc131\uc7a5\uc744 \uc704\ud574 \uc5b4\ub5a4 \uc2dc\ub3c4\uae4c\uc9c0 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \ud558\uace0 \uc788\ub294\uc9c0\ub97c \ub300\ud45c\uc801\uc73c\ub85c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. (Growth Hacking Explained: What Is It and How Can It Benefit You?<\/a>)<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\ubca4 \ub808\ube44\uac00 \ub9d0\ud558\ub294 \uadf8\ub85c\uc2a4\ud574\ud0b9<\/strong><\/p>\n\n\n\n

(Zagmaster) \ubc8c\uc368 5\ub144 \uc804\uc778 2014\ub144 \uc5ec\ub984. \uc5ed\uc0bc\ub3d9 \ub9c8\ub8e8 180\uc5d0\uc11c\ub294 \ubca4\ub808\ube44\uc758 \uadf8\ub85c\uc2a4\ud574\ud0b9 \uad00\ub828 \uac15\uc758\uac00 \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \ubca4 \ub808\ube44\ub294 \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 ‘\uc544\ubb34\ub3c4 \uc4f0\uc9c0 \uc54a\uc744 \uc81c\ud488’\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uccab \ubc88\uc9f8, ‘\ubb34\uc5c7\uc774 \ubb38\uc81c\uc778\uc9c0 \ubaa8\ub978\ub2e4\ub294’ \uac83\uc744 \ub450 \ubc88\uc9f8 \ubb38\uc81c\ub77c\uba70 \uac15\uc758\ub97c \uc2dc\uc791\ud588\uc8e0. \uadf8\ub7fc, \uc131\uacf5\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \uc5b4\ub5bb\uac8c \ubb38\uc81c\ub97c \ud30c\uc545\ud558\uace0 \uae09\uaca9\ud55c \uc131\uc7a5\uc744 \uc774\ub904\ub0c8\uc744\uae4c? \uadf8\uac00 \ub9d0\ud55c ‘\uacf5\ud1b5\uc810’\uc740 \ubc14\ub85c \uadf8\ub85c\uc2a4\ud574\ud0b9\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \ud574\ud0b9\ud588\uace0, \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ub9cc\ub4e4\uc5b4\ub0c8\uc73c\uba70, \uae30\uc874 \uc0dd\ud0dc\uacc4\ub97c \ud30c\uad34\uc2dc\ucf30\ub2e4\ub294 \uac83. \uadf8\ub9ac\uace0 \uc774 \uc911\uc2ec\uc5d0 \ud504\ub85c\uadf8\ub798\ubc0d, \ub9c8\ucf00\ud305, \ub370\uc774\ud130 \ubd84\uc11d\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\ub2e4\uace0 \ud798\uc8fc\uc5b4 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc2e4\ub9ac\ucf58\ubc38\ub9ac\uc5d0\uc11c \ub9e4\uc77c \ud589\ud574\uc9c0\ub294 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \ubc29\uc2dd\uacfc \ub9c8\uc778\ub4dc\uc14b\uc73c\ub85c \ub098\ub204\uc5b4\uc9c4\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ubaa9\uc801\uc740 \uc131\uc7a5\uc774\uba70, \uc131\uc7a5\uc744 \uc704\ud574 \uc5ec\ub7ec\uac00\uc9c0 \uc2e4\ud5d8\uc744 \uc9c4\ud589, \uc911\uc694\ud55c \ucc44\ub110\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83\uc774\uc8e0. \uc5ec\ub7ec \ubc29\uba74\uc73c\ub85c \ubc29\ubc95\uc744 \ucc3e\uc544\ub0b4\uc57c \ud558\uae30\uc5d0 \ub9c8\ucf00\ud130, \ubd84\uc11d\uac00, \uc5d4\uc9c0\ub2c8\uc5b4 \ub4f1 \uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \uc5b4\ub514\uc11c\ub4e0 \ub9cc\ub4e4\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uadf8\ub85c\uc2a4\ud574\ud0b9\uacfc \uadf8\ub85c\uc2a4\ud574\ucee4\ub294 ‘\ub9b0’ \ubc29\uc2dd\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc8fc\ub294 \ud575\uc2ec\uc774\uae30\uc5d0 \ub354\uc6b1 \uc911\uc694\ud55c \uac83\uc774\uc8e0.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\"\"
AARRR\uc740 \uc5ec\uc804\ud788 \uc720\uc694\ud55c \ubaa8\ub378<\/figcaption><\/figure><\/div>\n\n\n\n

–<\/p>\n\n\n\n

\uadf8\ub7fc, \uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud560\uae4c. <\/strong>(1)\ubb34\uc5c7\uc744 \ud558\ub4e0 ‘\ub370\uc774\ud130\ud654’ \ud560 \uac83 (2)\uacb0\uacfc\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec\uc744 \ubc84\ub9b4 \uac83 (3)\ubd84\uc11d\uc801\uc778 \uc0ac\ub78c\uc774 \ub418\uace0 \ubaa8\ub4e0\uac78 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \uac15\ubc15\uc744 \uac00\uc9c8 \uac83 (4)\ud56d\uc0c1 \uc81c\ud488\uc758 \uac00\uce58\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uc804\ub2ec\ud560 \uac83 (5)\uae30\uc874 \uc0ac\uace0\uc758 \ud2c0\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uac83.<\/p>\n\n\n\n

\uadf8\ub7fc, \uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c. <\/strong>\ud575\uc2ec\uc740 ‘AARRR’\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ucd5c\ucd08\uc778\uc9c0, \uc0ac\uc6a9, \uc7ac\ubc29\ubb38, \ucd94\ucc9c, \ub9e4\ucd9c \ub4f1\uc758 \ud750\ub984\uc744 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud558\uace0 \uc811\uc810\uc744 \uad00\ub9ac\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n

\uadf8\ub7fc, \uadf8\ub85c\uc2a4\ud574\ud0b9 \uc9c4\ud589 \uc2dc \ud655\uc778\ud574\uc57c \ud560 \uc0ac\ud56d\uc740 \ubb34\uc5c7\uc77c\uae4c. <\/strong>(1)\uc6b0\ub9ac\ub9cc\uc758 \uc131\uc7a5 \ud37c\ub110\uc744 \ub9cc\ub4e4 \uac83 (2)\ub808\ubc84\ub9ac\uc9c0 \ud3ec\uc778\ud2b8\ub97c \ub9cc\ub4e4 \uac83 (3)\uce21\uc815\uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud560 \uac83 (4)\uc8fc\uc694 \ud37c\ub110\uc744 \uc815\uc758\ud558\uace0 \ucd94\uc801\ud560 \uac83 (5)\ud544\uc694\ud55c \ub3c4\uad6c\ub97c \ud559\uc2b5\ud560 \uac83 (6)\uc77c\ub2e8 \uc2e4\ud5d8\ud560 \uac83 (7)\ud14c\uc2a4\ud2b8\ud558\uace0, \ucd5c\uc801\ud654\ud558\uace0, \uce21\uc815\ud558\uace0, \uc774\ub97c \ubc18\ubcf5\ud560 \uac83 (8)\uc6b0\ub9ac\ub9cc\uc758 \uadf8\ub85c\uc2a4\ud575\uc744 \ucc3e\uc744 \uac83 (9)\uc6b0\ub9ac\ub9cc\uc758 \uadf8\ub85c\uc2a4\ud300\uc744 \ub9cc\ub4e4 \uac83 (10)\uadf8\ub85c\uc2a4\ud574\ucee4 \ub9c8\uc778\ub4dc\uc14b\uc744 \ud488\uc744 \uac83.<\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ubca4 \ub808\ube44\uac00 \uac15\uc870\ud55c \ubd80\ubd84! \ubc14\ub85c \uadf8\ub85c\uc2a4\ud574\ucee4\ub294 1\uc778\uc774 \uc544\ub2c8\ub77c \ud300 \uc804\uccb4\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \ub0b4\uc6a9\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc801\uc740 \uc778\uc6d0\uc73c\ub85c \ub9ce\uc740 \uc77c\uc744 \ud574\ub0b4\uc57c \ud558\uae30\uc5d0 \uac01\uc790\uc758 \uc5c5\ubb34\ub97c \ud558\ub290\ub77c \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud14c\uc2a4\ud2b8\ub97c \ud558\uae30 \ud798\ub4e4 \uc218 \uc788\ub294\ub370\uc694. \uc774\ub97c \uc704\ud574 \uc804\uccb4 \uadfc\ubb34 \uc2dc\uac04\uc758 80%\ub294 \uac01\uc790\uc758 \uc5c5\ubb34\ub97c, 20%\ub294 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \uc704\ud55c \uc2dc\uac04\uc73c\ub85c \ubd84\ubc30\ud558\ub294 \uc2dd\uc758 \ubc29\ubc95\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c\ub3c4 \ub9ce\uc774 \uacf5\uac10\ud55c \ubd80\ubd84\uc774\uace0, \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \ud300 \ub2e8\uc704\ub85c \uc9c4\ud589\ud558\ub294\ub370 \uc788\uc5b4 \uc544\uc8fc \uc911\uc694\ud55c \ucd9c\ubc1c\uc810\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubca4\ub808\ube44 \uac15\uc5f0 \ud504\ub808\uc9c0<\/a><\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \ub9c8\ucf00\ud130\ub2e4? \uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \ub9c8\ucf00\ud305\uc774\ub2e4?<\/strong><\/p>\n\n\n\n

(JL)<\/strong> \uc544\ub2c8, \uadf8\ub7fc \ub9c8\ucf00\ud130\ub294 \uce21\uc815\ub3c4 \uc548\ud558\uace0 \uc81c\ud488 \uc704\uc8fc\uc758 \uc0ac\uace0\ub97c \uc548\ud558\ub098? \ub77c\ub294 \uc0dd\uac01\uc744 \ud558\ub294 \ubd84\ub4e4\ub3c4 \uc788\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uacb0\ub860\ubd80\ud130 \ub9d0\ud558\uc790\uba74 \uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \ub9c8\ucf00\ud130\uac00 \uc544\ub2c8<\/strong>\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc5ed\uc2dc ‘\uc131\uc7a5’\uc774\ub77c\ub294 \ubaa9\ud45c\ud558\uc5d0 \ub9ce\uc740 \uac83\uc744 \uace0\ub824\ud558\uace0 \uae30\ud68d\ud574\uc57c \ud558\ub294\ub370\uc694! \uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \uae30\uc874\uc758 \ud234\uc744 \ubc97\uc5b4\ub098 ‘\uc131\uc7a5’\uc5d0 \ub300\ud55c \uc9d1\uc911\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc778\ud130\ub137\uc740 \u2018\uc81c\ud488\u2019\uc774\ub77c\ub294 \ub2e8\uc5b4\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \uc7ac\uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \ud750\ub984\uc5d0 \ub530\ub77c \u2018\uc81c\ud488’ \ub610\ud55c \uc5ec\ub7ec\uac00\uc9c0 \ud615\ud0dc\ub97c \uac00\uc9c0\uac8c \ub418\uc5c8\uc8e0. \uc608\ub97c \ub4e4\uc5b4 \uc61b\ub0a0\uc5d0\ub294 \uc790\ub3d9\ucc28, \uc0f4\ud478, \uc18c\ud30c \ubc0f \ucd1d\uacfc \uac19\uc740 \ubb3c\uac74\ub4e4\uc774 \uc774\uc81c\ub294 Twitter, Instagram\uacfc \uac19\uc774 \uadf8 \uc790\uccb4\uac00 \ud558\ub098\uc758 \u2018\uc81c\ud488’\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. ‘SaaS(Software as a Service)’\uc640 \uac19\uc774 \ubb3c\uc9c8\uc801\uc73c\ub85c \uc18c\uc720\uac00 \ubd88\uac00\ub2a5\ud55c \uc81c\ud488\uc73c\ub85c\uc758 \uc804\ud658\uc740 \uadf8\ub85c\uc2a4\ud574\ucee4\uac00 \ubcf8\uc5f0\uc758 \uc5ed\ud560\uc744 \ud558\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud574\uc8fc\uace0 \uc788\uc8e0. \uc870\uae08 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \ub4e4\uc5b4\uac00\ubcf4\uba74 \ud398\uc774\uc2a4\ubd81(Facebook)\uc740 \uc9c0\uc778\ub4e4\uacfc \uacf5\uc720\ud558\uba70 \uc790\uc2e0\ub4e4\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub354 \uc88b\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc0f4\ud478\ub098 \uc790\ub3d9\ucc28 \uac19\uc740 \u2018\uc81c\ud488’\uc740 \uadf8\ub7f0 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? <\/strong>\ub4dc\ub86d\ubc15\uc2a4(Dropbox) \uc5ed\uc2dc \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uacbd\uc6b0 \uc9c0\uc778\uacfc \ud568\uaed8 \ub4f1\ub85d\ud558\uba74 \ubb34\ub8cc \ud074\ub77c\uc6b0\ub4dc \uc800\uc7a5\uc18c\ub97c \uc81c\uacf5 \ubc1b\uc744 \uc218 \uc788\uc8e0. \uc774\ub7f0 \ud750\ub984\uc744 \uc774\ud574\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uadf8\ub85c\uc2a4\ud574\ucee4 \uc774\uc804\uc5d0, \uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0 \ub300\ud55c \uc2dc\uc791\uc744 \ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (The definitive guide to growth hacking<\/a>)<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\"\"\/
\ucd9c\ucc98 : pxd \ube14\ub85c\uadf8
<\/figcaption><\/figure>\n\n\n\n

–<\/p>\n\n\n\n

(Zagmaster)<\/strong> \ub367\ubd99\uc774\uc790\uba74, \uadf8\ub85c\uc2a4\ud574\ud0b9\uc774 \uc9c4\ud589\ub418\uba74\uc11c (\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc81c\ud488\uc758 \uc77c\ubd80\ub85c \uc804\ud658\ub418\uba74\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \ub450 \uac00\uc9c0 \ud070 \ubcc0\ud654\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \ubd84\uc11d \ub300\uc0c1\uc774 \ub418\ub294 \ub370\uc774\ud130\uc758 \uc6d0\ucc9c\uc774 \ud68c\uc0ac \ubc16(Market, \uc18c\ube44\uc790)\uc5d0\uc11c \ud68c\uc0ac \ub0b4\ubd80\ub85c \uc774\ub3d9\ud558<\/strong>\uac8c \ub429\ub2c8\ub2e4. \uc804\uc5d0\ub294 interview\ub098 user research\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubb3c\uc5b4\ubcf4\uace0 \ubc1b\uc544 \uc801\uc5c8\ub358 \ub370\uc774\ud130\ub97c \ud68c\uc0ac\uac00 \uc9c1\uc811 \ub85c\uadf8\ub85c \ub0a8\uae30\uae30 \uc2dc\uc791\ud55c \uac83\uc774\uc8e0. \uc774\ub7f0 \ubc30\uacbd\uc73c\ub85c 1) Growth Hacking\uc758 \ud575\uc2ec\uc744 \ub370\uc774\ud130 \ubd84\uc11d\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uc0ac\ub78c\uc774 \uc5ec\uc804\ud788 \ub9ce\uace0 2) \uc804\uc0ac\uc801\uc73c\ub85c\ub294 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uc774 \ucee4\uc9d0\uacfc \ub3d9\uc2dc\uc5d0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \uc5bb\uc5b4\uc9c4 \uac04\uc811 \ub370\uc774\ud130\uac00 \uc544\ub2cc \uc9c1\uc811 \ub370\uc774\ud130\uac00 \uad11\ubc94\uc704\ud558\uac8c \uc218\uc9d1\ub418\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305(\uace0\uac1d \ucd5c\uc811\uc810, \ud68c\uc0ac\uc758 \uac00\uc7a5 \uc678\uacfd) \ubfd0 \uc544\ub2c8\ub77c up-stream(inner process)\uc73c\ub85c \ub370\uc774\ud130 \ubd84\uc11d\uc774 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubc94\uc704\uac00 \ub113\uc5b4\uc9d1\ub2c8\ub2e4. \uac1c\ubc1c\uc740 \ubb3c\ub860, \uc11c\ube44\uc2a4 \uae30\ud68d\uacfc \uc804\ub7b5, \uc2ec\uc9c0\uc5b4\ub294 \uc870\uc9c1 \uad6c\uc870, \ube44\uc804\uae4c\uc9c0 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub458\uc9f8, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc81c\ud488\uc758 \uc77c\ubd80\ub85c \uc804\ud658\ub418\ub294 \uacfc\uc815\uc5d0\uc11c \uc81c\ud488\uc774 1) \ud575\uc2ec \uac00\uce58\ub97c \uc804\ud558\ub294 \ubd80\ubd84\uacfc 2) \ub9c8\ucf00\ud305\uc744 \uc9c0\uc6d0\ud558\ub294 \ubd80\ubd84\uc73c\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub098\ub258\uac8c \ub418\uace0, 2)\ubc88 \ubd80\ubd84\uc774 Growth Hacking\uc744 \ud1b5\ud574 \uc601\ud5a5\uc744 \ub9ce\uc774 \ubc1b\uac70\ub098 \uc0c8\ub85c\uc774 \ucd94\uac00 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. <\/strong>Growth Hacking\uc744 \uc2dc\ub3c4\ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uac70\uc758 \ub300\ubd80\ubd84\uc758 \uc11c\ube44\uc2a4\ub294 \uc544\uc8fc \uc6d0\uc2dc\uc801\uc774\uac70\ub098 \uae30\ubcf8\uc801\uc778 \uc218\uc900\uc73c\ub85c 2)\ubc88 \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\ub294 \ubd80\ubd84\uc744 \ud3ec\ud568 \ud55c \ucc44\ub85c \ucd9c\uc2dc \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Growth Hacking\uc744 \uc81c\ub300\ub85c \uc2dc\ub3c4\ud558\uac8c \ub41c\ub2e4\uba74 2)\ubc88 \uc601\uc5ed\uc5d0\uc11c “\ub0a8\uc774 \ud558\uc9c0 \uc54a\ub294 \ucc3d\uc758\uc801\uc778 \uc804\ub7b5(\uba54\uc77c\uc5d0\uc11c \uc9c0\uc801\ud558\uc168\ub358 Lesson 4)”\uc744 \ucd94\uad6c\ud558\uac8c \ub418\uace0, \uc774\uac83\uc774 \uc81c\ud488\uc5d0 \uc0c8\ub85c\uc6b4 \uc131\uaca9\uacfc \uc815\uccb4\uc131(\ube44\uc9c0\ub2c8\uc2a4\uc801\uc73c\ub85c\ub4e0 \uae30\uc220\uc801\uc73c\ub85c\ub4e0)\uc744 \ubd80\uc5ec\ud558\uac8c \ub429\ub2c8\ub2e4\uc774\ub7f0 \ubc30\uacbd\uc73c\ub85c 1) \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc758 \ud575\uc2ec\uc744 \ub9c8\ucf00\ud305\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uc0ac\ub78c\uc774 \uc5ec\uc804\ud788 \ub9ce\uace0 2) \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc744 \ud558\ub2e4\uac00 pivot\uc744 \ud558\ub294 \ud68c\uc0ac\uac00 \uc885\uc885 \ub098\ud0c0\ub098\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucc38 \uc7ac\ubbf8\uc788\ub294 \uac83\uc740, Growth Hacking\uc740 \uc560\ucd08\uc5d0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uac1c\uc120\uc5d0\uc11c \uc2dc\uc791\ud588\ub294\ub370 user\ub4e4\uc744 \ub0a9\ub4dd\uc2dc\ud0ac \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\ub4e4\uc744 \ucc3e\uace0 \uc801\uc6a9\ud558\ub2e4 \ubcf4\ub2c8, \uacb0\uacfc\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\uc758 \uc131\uaca9\uacfc \uc815\uccb4\uc131 \uc790\uccb4\uc5d0\ub3c4 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uae30 \uc2dc\uc791\ud55c\ub2e4\ub294 \uac83 \uc785\ub2c8\ub2e4. \uc989, \ud45c\uba74\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc544\ub2c8\ub77c \uc11c\ube44\uc2a4\uc5d0 \ub0b4\uc7ac\ub420 \uc815\ub3c4\ub85c \uadfc\ubcf8\uc801\uc778 \ub808\ubca8\uae4c\uc9c0 \uac1c\uc120\uc744 \ubc18\ubcf5 \ud558\ub2e4 \ubcf4\uba74, \uc11c\ube44\uc2a4\uc758 \uc815\uccb4\uc131\uacfc \uac00\uce58\uc5d0\ub3c4 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uae30 \uc2dc\uc791\ud558\uac8c \ub418\uace0, \uc774 \uc815\ub3c4 \uc218\uc900\uae4c\uc9c0 \ub3c4\ub2ec \ud588\uc744 \ub54c \ube44\ub85c\uc18c \uc131\uacf5\uc774 \ubcf4\uc774\uae30 \uc2dc\uc791\ud55c\ub2e4\ub294 \uc810 \uc785\ub2c8\ub2e4. (UX\uac00 \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc744 \uc644\uc804\ud558\uac8c \ud55c\ub2e4<\/a>)<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uad11\uace0\uacc4\uc5d0\uc11c \ubc14\ub77c\ubcf8 \uadf8\ub85c\uc2a4\ud574\ud0b9<\/strong><\/p>\n\n\n\n

(Zagmaster) \uadf8\ub85c\uc2a4 \ud574\ucee4\ub4e4\uc740 \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \uc624\ub7ab\ub3d9\uc548 \uc0ac\uc6a9\ub41c \u2018Mind Share\u2019\ub098, \u2018Share of Voice\u2019\ub77c\ub294 \uc9c0\ud45c\uc5d0\ub294 \uac70\uc758 \ub208\uae38\uc870\ucc28 \uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\uc5d0 \uc758\ud574 \uac00\uc2dc\ud654\ub41c \ub9c9\ub300\ud55c \uc720\uc800\uc758 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uba54\uc2dc\uc9c0 \ubc0f \uc11c\ube44\uc2a4\ub97c \ub04a\uc784 \uc5c6\uc774 \ubc18\ubcf5\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc5ec, \uace0\uac1d\uc744 \ub298\ub9ac\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \ucca0\uc800\ud558\uac8c \uac80\uc99d\ud558\uba74\uc11c \ucd5c\uc801\uc758 \ubc29\ubc95\uc744 \ucd94\uad6c\ud55c\ub2e4\ub294 \ud2b9\uc9d5<\/strong>\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\"\"\/
\ucd9c\ucc98 : Mika \ub2d8<\/a>\uc758 \ube14\ub85c\uadf8<\/figcaption><\/figure>\n\n\n\n

–<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4 \ud574\ucee4\ub294 \uc11c\ube44\uc2a4 \uc790\uccb4\uc5d0 \uae4a\uc774 \uad00\uc5ec\ud558\uc5ec, \uc11c\ube44\uc2a4\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc0b0\uc131\uc744 \uac00\uc9c0\uac8c \ud558\ub294 \uc811\uadfc\uc744 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc81c\ud488 \uac1c\ubc1c\uacfc \ub9c8\ucf00\ud305\uc744 \uac19\uc740 \ud504\ub85c\uc138\uc2a4 \uc548\uc5d0\uc11c \uc0dd\uac01\ud558\uace0, \uc0c1\ud638 \uc791\uc6a9\uc2dc\ud0a4\ub294 \uac8c \uadf8\ub4e4\uc758 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc5d0\ubc84\ub178\ud2b8, \ub4dc\ub86d\ubc15\uc2a4, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uac19\uc740 \uc11c\ube44\uc2a4\uac00 \uac70\uc758 \uad11\uace0\ub97c \ud558\uc9c0 \uc54a\uace0 \uc720\uc800 \uc218\ub97c \ub298\ub838\ub2e4\ub294 \uac78 \uc0dd\uac01\ud558\uba74, \uadf8 \uacbd\uc774\ub85c\uc6b4 \ud655\uc0b0\uc131\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ubaa8\ub4e0 \uadf8\ub85c\uc2a4 \ud574\ucee4\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \uc790\ub3d9\uc73c\ub85c \uc218\ubc31\ub9cc\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ud30c\ud558\uba70, \uc2a4\uc2a4\ub85c \uc601\uad6c\ud788 \uc9c0\uc18d\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\uacc4(self-perpetuating marketing machine)\ub97c \ub9cc\ub4dc\ub294 \uac83\u2019<\/strong>\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\"\"\/
\ucd9c\ucc98 : Mika \ub2d8<\/a>\uc758 \ube14\ub85c\uadf8<\/figcaption><\/figure>\n\n\n\n

–<\/p>\n\n\n\n

\uc989, \uadf8\ub85c\uc2a4 \ud574\ucee4\ub780 \uc11c\ube44\uc2a4 \ub514\uc790\uc778\uacfc \ub9c8\ucf00\ud305 \ub514\uc790\uc778 \uc0ac\uc774\uc758 \uc6b8\ud0c0\ub9ac\ub97c \uc5c6\uc560\uace0, \uc11c\ube44\uc2a4 \uadf8 \uc790\uccb4\uac00 \uc81c\uacf5\ud558\ub294 \u2018\ube0c\ub79c\ub4dc \uacbd\ud5d8\u2019\uc774 \ub3d9\uc2dc\uc5d0 \ub2e4\ub978 \uace0\uac1d\uc5d0 \ub300\ud55c \u2018\ucee4\ubba4\ub2c8\ucf00\uc774\uc158(\ub9c8\ucf00\ud305)\u2019\ub3c4 \ub418\ub3c4\ub85d \ud558\ub294 \uad6c\uc870\ub97c \uc124\uacc4\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc778 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uc785\uc18c\ubb38\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1c\uc0dd\ud558\ub3c4\ub85d \ud558\ub294 \uc7a5\uce58\ub098 \uc720\uc800\uac00 \ub2e4\ub978 \uc720\uc800\ub97c \ub370\ub824\uc624\uac8c \ud558\ub294 \uad6c\uc870\ub97c \uc0dd\uac01\ud558\uba74\uc11c \ud6a8\uc728\uc744 \ucd5c\ub300\ud654\ud558\ub294 \uac8c \uadf8\ub4e4\uc758 \uc77c\uc785\ub2c8\ub2e4. (\uc694\uc998 \uc720\ud589\ud558\ub294 \u2018\uadf8\ub85c\uc2a4 \ud574\ud0b9(Growth Hacking)\u2019\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/a>)<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\"\"\/
\ucd9c\ucc98 : Mika \ub2d8<\/a>\uc758 \ube14\ub85c\uadf8<\/figcaption><\/figure>\n\n\n\n

–<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ud0b9\uacfc \uc0ac\uc6a9\uc790 \uacbd\ud5d8<\/strong><\/p>\n\n\n\n

(Zagmaster) \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \ub9c8\ucf00\ud305 \ubcf4\ub2e4\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub514\uc790\uc778 \uc989 UX\uc640 \ub354 \ubc00\uc811\ud558\uac8c \ubc14\ub77c\ubcf4\ub294 \uc2dc\uac01\ub3c4 \uc874\uc7ac<\/strong>\ud569\ub2c8\ub2e4. UX\ub97c \ub2e8\uc9c0 \ud654\uba74\/\uc81c\ud488\uc758 \ubaa8\uc2b5\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488\/\uc11c\ube44\uc2a4\uc5d0 \uad00\ud574 \uacbd\ud5d8\ud558\ub294 \ubaa8\ub4e0 \uc694\uc18c\ub97c \uc124\uacc4\ud558\ub294 \uac83\uc774\ub77c\uace0 \ud55c\ub2e4\uba74, UX\uac00 \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc5d0\uc11c \ud560 \uc5ed\ud560\uc740 \ub9e4\uc6b0 \ub2e4\uc591\ud558\uace0\ub3c4 \ubd84\uba85\ud558\ub2e4\ub294 \uac83\uc774\uc8e0. \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\uace0, \uc124\uce58\ud558\uace0 \uc0ac\uc6a9\ud558\uace0, \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \uc804\ub2ec\ud558\uace0, \ub610 \uadf8\uac83\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294, \uc989 \ub9c8\ucf00\ud305\uacfc \uc81c\ud488\/\uc11c\ube44\uc2a4 \uad6c\uc131 \ub4f1 \ubaa8\ub4e0 \uc18c\ube44\uc790 \uc811\uc810(\uacbd\ud5d8)\uc744 \uc124\uacc4\ud558\uace0 \uc2e4\ud5d8\ud558\ub294 \uac83\uc744 \ud1b5\ud574 \ud68c\uc0ac\uc640 \uc11c\ube44\uc2a4\uac00 \uc131\uc7a5\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uc77c\uc740, UX\ub97c \ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub298 \uc8fc\uc7a5\ud558\ub294 ‘\uc81c\ud488\/\uc11c\ube44\uc2a4 \uc804\uccb4\uc5d0 \ub300\ud55c \uacbd\ud5d8’\uc744 \uc124\uacc4\ud558\ub294 \uc77c\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. (\uadf8\ub85c\uc2a4 \ud574\ud0b9(Growth Hacking)\uacfc UX)<\/a><\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \uc2e4\uc6a9\uc8fc\uc758 \ub9c8\ucf00\ud305 : \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \uc77d\uace0<\/strong><\/p>\n\n\n\n

(Zagmaster) \uadf8\ub85c\uc2a4\ud574\ud0b9\uc774\ub780 \ubb34\uc5c7\uc778\uac00,\ub294 \uc81c\uac00 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc5d0 \uae4a\uc740 \uad00\uc2ec\uc744 \uac16\uac8c \ud574\uc900 \ub77c\uc774\uc5b8 \ud640\ub9ac\ub370\uc774\uc758 \ucc45 \uc694\uc57d\uc73c\ub85c \ub9c8\ubb34\ub9ac \ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ucc45\uc5d0\uc11c\ub294 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 4\uac00\uc9c0 \ub2e8\uacc4\ub85c \ub098\ub204\uc5b4 \uc124\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

(1)\uc81c\ud488 \uc2dc\uc7a5 \uad81\ud569(Product Market Fit)\uc5d0\uc11c \uc2dc\uc791\ud558\uae30<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ud0b9\uc774 \ub9e4\ub825\uc801\uc778 \uc774\uc720\ub294 \ucc98\uc74c\ubd80\ud130 \uc798\ubabb\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ubc30\uc81c\ud558\uace0 \uc2dc\uc791\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. <\/strong>\uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \ub9e8 \ucc98\uc74c \ub9c8\uc8fc\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\uc11c \ud3ed\ubc1c\uc801\uc778 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0b4\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uc81c\ud488, \ub113\uac8c\ub294 \uc804\uccb4 \uc0ac\uc5c5\uc774\ub098 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc870\ucc28\ub3c4 \ubc14\ub014 \uc218 \uc788\uace0 \ubc14\ub00c\uc5b4\uc57c\ub9cc \ud55c\ub2e4\uace0 \ubbff\ub294\ub370\uc694! \uc774\ub294 \uc2dc\uc7a5\uc5d0 \uc801\ud569\ud55c, \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc368\uc57c \ud560 \ubd84\uba85\ud55c \uc774\uc720\ub97c \uc9c0\ub2cc \ud504\ub85c\ub355\ud2b8\ub97c \ub9cc\ub4dc\ub294\ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uadf8\ub85c\uc2a4\ud574\ud0b9\uc744 \ud1b5\ud574 \uc81c\ud488\uacfc \uc18c\ube44\uc790 \uc0ac\uc774\uc5d0\uc11c \uc644\ubcbd\ud558\uac8c ‘\uc870\ud654’\ub41c \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uace0, \ucd9c\uc2dc \uc774\ud6c4\uc5d0\ub3c4 \ucd5c\uc801\uc758 \uc0c1\ud0dc\uac00 \ub420 \ub54c\uae4c\uc9c0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uace0, \uac1c\uc120\uc810\uc744 \ucc3e\uc544 \ubcc0\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

(2)\ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc544\ub2cc \ub531 \ub9de\ub294 \uc0ac\ub78c \ucc3e\uae30<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4\ud574\ucee4\ub294 \ucd08\uae30 \uc218\uc6a9\uc790\ub4e4\uc744 \ub418\ub3c4\ub85d \ucd5c\uc18c\uc758 \ube44\uc6a9\uc73c\ub85c \ub04c\uc5b4\ub4e4\uc774\ub294 \ub370\uc5d0 \uc2e0\uc911\uc744 \uae30\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong> \uc6b0\ub9ac \uc81c\ud488\uc5d0 \ub192\uc740 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uace0, \ucda9\uc131\ub3c4\uac00 \uc788\uc73c\uba70, \uc5f4\uad11\ud558\ub294 \uc774\uc6a9\uc790 \uc9d1\ub2e8\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uadf8\ub4e4\uc744 \uc0ac\ub85c\uc7a1\ub294\ub370 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\uc8e0. \ub098\uc544\uac00 \uc5b4\ub5bb\uac8c \ub3c8\uc744 \uc368\uc57c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ud55c \ubc29\uc744 \ub531 \ub9de\ub294 \uc0ac\ub78c\uc5d0\uac8c \ub0a0\ub9b4 \uc218 \uc788\ub294\uc9c0\ub97c \uace0\ubbfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

(3)1\uc744 2\ub85c \ub9cc\ub4e4\uace0, 2\ub97c 4\ub85c \ub9cc\ub4dc\ub294 \ubc95:\uad6c\uc804 \ud6a8\uacfc \ub9cc\ub4e4\uae30<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4 \ud574\ucee4\ub294 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc2e0\uc81c\ud488 \ubc1c\ud45c\uc5d0 \ub3c8\uc744 \uc4f0\ub294 \uac83\uacfc \uac19\uc740 \ud589\ub3d9\uc740 \uac00\uce58\uac00 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0\ub9cc, \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uc77c\uc774 \uac00\uce58 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub85c\uc2a4 \ud574\ucee4\ub294 \uc804\uad6d \ubc29\uc1a1\uc758 \uad11\uace0\ube44\ub098 \uc81c\ud488\uc744 \ud64d\ubcf4\ud560 \uc5f0\uc608\uc778\uc5d0\uac8c \ub3c8\uc744 \uc368\uc11c \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\ub97c \ub9cc\ub4e4\ub824\uace0 \ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uc81c\ud488\uc758 \ud0c4\uc0dd\ubd80\ud130 \uc0ac\ub78c\ub4e4\uc774 \uacf5\uc720\ud560\ub9cc\ud55c \uac00\uce58\ub97c \uc9c0\ub2d0 \uc218 \uc788\ub3c4\ub85d \ub178\ub825 \ud558\uace0 \ubb34\uc5c7\ubcf4\ub2e4 \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub3c4\uad6c\uc640 \ucea0\ud398\uc778\uc744 \uc81c\ud488\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

(4)\uc21c\ud658 \uace0\ub9ac\uc758 \ub9c8\ubb34\ub9ac, \uc720\uc9c0\uc640 \ucd5c\uc801\ud654 <\/p>\n\n\n\n

\uadf8\ub85c\uc2a4 \ud574\ud0b9\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \uc783\uc9c0 \uc54a\uace0 \uc720\uc9c0\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. <\/strong>\ud68d\ub4dd\uc5d0\uc11c \ub05d\ub09c\ub2e4\uba74, \uc6b0\ub9ac \ud504\ub85c\ub355\ud2b8\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc774\uc8e0. \uace0\uac1d\uc744 \uc720\uc9c0\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370\uc5d0 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uacc4\uc18d \uc0ac\uc6a9\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub294 \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

\ub9c8\uce58\uba70,<\/strong><\/p>\n\n\n\n

\uad6d\ub0b4\uc5d4 \uc544\uc9c1 \ub9e4\ub825\uc801\uc778 ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’ \uad00\ub828 \ucee4\ubba4\ub2c8\ud2f0\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4\ub9cc, \ud574\uc678\uc5d0\uc11c\ub294 \uc774\uc640 \uad00\ub828\ub41c \ub17c\uc758\uac00 \uc544\uc8fc \ud65c\ubc1c\ud788 \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \uc2dc\ub3c4\ud588\ub294\ub370, \uc5b4\ub5a4 \uacb0\uacfc\ub97c \uc5bb\uc5c8\ub2e4\ub294 \ub4f1\uc758 \ub0b4\uc6a9\uc774 \uc27c\uc5c6\uc774 \uc3df\uc544\uc9c0\uc8e0. \uadf8\uc911\uc5d0\ub294 \ub300\ub2e8\ud558\uc9c0 \uc54a\uc740 \uc2e4\ud5d8\ub4e4\uc774 \ud6e8\uc52c \ub9ce\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud2b9\uc815 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \uc7a5\uce58\ub4e4\uc744 \ube48\ub3c4\uc640 \uc0c1\ud669\uc5d0 \ub530\ub77c \ub123\uc5b4\ubd24\ub294\ub370 \uccab \uc2e4\ud589\uc77c \uae30\uc900 D+7 \uc794\uc874\ub960\uc774 \ub192\uc544\uc84c\ub2e4, \uba54\uc77c \uc8fc\uc18c\uc5d0 \uc774\ubaa8\uc9c0\ub97c \ud558\ub098\uc529 \ub123\uc5c8\ub294\ub370 \uc624\ud508\uc728\uc774 \uc99d\uac00\ud588\ub2e4, \uc0ac\uc6a9\uc790\uac00 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba70 \uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc21c\uac04\uc5d0 \ub9ac\ubdf0\ub97c \uc694\uccad\ud558\ub294 \ud31d\uc5c5\uc744 \ub744\uc6e0\ub354\ub2c8 \ud3c9\uc810\uc774 \uc62c\ub790\ub2e4 \ub4f1. \uc6b0\ub9ac\ub3c4 \ucda9\ubd84\ud788 \uc2dc\ub3c4\ud574\ubcfc\ub9cc\ud55c \ub0b4\uc6a9\ub4e4\uc774 \ud6e8\uc52c \ub9ce\uc774 \ub2f4\uaca8\uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub85c\uc2a4\ud574\ud0b9\uc740 \uc774\ub807\ub4ef \uc791\uc740 \ubd80\ubd84\uc5d0\uc11c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5 \uc774\uae30\uc5d0 \uac00\ub2a5\ud55c \uac83\uc774 \uc544\ub2c8\ub77c, \uc2a4\ud0c0\ud2b8\uc5c5\ub3c4 \uac00\ub2a5\ud55c \ud65c\ub3d9\uc774 \ubc14\ub85c ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uac83\uc774\uc8e0. <\/strong><\/p>\n\n\n\n

\ucd5c\uadfc \ub2f4\ub2f9 \ud504\ub85c\ub355\ud2b8\uc758 \uc8fc\uc694 \uc9c0\ud45c\ub97c \ub04c\uc5b4 \uc62c\ub9ac\uae30 \uc704\ud55c ‘\ub370\uc774\ud130 \ubd84\uc11d’\uacfc ‘\ud65c\uc131 \uc9c0\ud45c’ \uac1c\uc120\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc3df\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac\ud558\ub294 \uc9c0\uc810\ubd80\ud130, \ub5a0\ub098\ub294 \uc0c1\ud669\uae4c\uc9c0 \uc77c\ub828\uc758 \uacfc\uc815\uc5d0 \ub300\ud55c \uac1c\uc120\uc740 \ubb3c\ub860 \ud2b9\uc815 \ud589\ub3d9 \uc720\ub3c4\uc640 \ud575\uc2ec \uae30\ub2a5 \uc0ac\uc6a9\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ub178\ub825\ub4e4\uc744 \uacc4\uc18d \ud574\ub098\uac00\uace0 \uc788\uc8e0. \uc774 \uacfc\uc815\uc5d0\uc11c\uc758 \ud575\uc2ec\uc740 \ud300 \ub0b4\ubd80\uc758 ‘\uacf5\uac10’, \ube60\ub978 \uc18d\ub3c4\uc758 ‘\uc2e4\ud589’, \uc2e4\ud5d8 \uacb0\uacfc\uc5d0 \ub300\ud55c ‘\ub9ac\ubdf0’\uc785\ub2c8\ub2e4. <\/strong>\uc774\ub807\uac8c \ubc18\ubcf5\ub41c \uacfc\uc815\uacfc \ub0b4\uc6a9\uc740 \uc6b0\ub9ac\uc5d0\uac8c \uc131\uc7a5\uc744 \uc704\ud55c \ub3d9\uae30\ubd80\uc5ec\ub294 \ubb3c\ub860, \ub354 \ud070 \uc990\uac70\uc6c0\uc744 \uc81c\uacf5\ud574\uc90d\ub2c8\ub2e4. <\/p>\n\n\n\n

–<\/p>\n\n\n\n

\ub2e4\uc74c\ud3b8\uc5d0\uc11c\ub294 \ub4dc\ub86d\ubc15\uc2a4, \ud56b\uba54\uc77c, \uc5d0\uc5b4\ube44\uc564\ube44 \ub4f1 \uc9c0\uae08\uae4c\uc9c0 ‘\uc0ac\uace8’\ucc98\ub7fc \uc6b0\ub824\ub0b8 \uc0ac\ub840\ub4e4\uc774 \uc544\ub2cc \uadf8\ub85c\uc2a4\ud574\ud0b9\uacfc \uad00\ub828\ub41c \ucd5c\uc2e0 \uc0ac\ub840\ub4e4\uc744 \ud3ed\ub113\uc740 \uc0ac\ub840\uc640 \ud65c\uc6a9 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcfc \uc608\uc815\uc785\ub2c8\ub2e4. \uc9c0\uae08 \uc368\ubcf4\ub7ec \uac11\ub2c8\ub2e4\uc758 \uccab \ubc88\uc9f8 \uc2dc\ub9ac\uc988 ‘\uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uce21\uba74\uc5d0\uc11c\uc758 \uae00\uc4f0\uae30’\ub3c4 \ud568\uaed8 \ud655\uc778\ud574\ubcf4\uc138\uc694!<\/a><\/p>\n\n\n\n

–<\/p>\n\n\n\n

\uc800\ub294 \uc774 \ucc45\ub4e4\uc744 \ubcf4\uba74\uc11c ‘\uadf8\ub85c\uc2a4\ud574\ud0b9’\uc5d0 \ub300\ud55c \uae30\ubcf8 \uac1c\ub150\uc744 \uc775\ud614\uc5b4\uc694. (\uad6c\ub9e4 \uc2dc \uc77c\uc815 \uc218\uc218\ub8cc\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.)<\/strong><\/p>\n\n\n\n