{"id":20523,"date":"2022-02-09T18:14:44","date_gmt":"2022-02-09T09:14:44","guid":{"rendered":"http:\/\/13.125.82.244\/?p=20523"},"modified":"2023-07-25T15:33:15","modified_gmt":"2023-07-25T06:33:15","slug":"kanomodel","status":"publish","type":"post","link":"https:\/\/icunow.co.kr\/kanomodel\/","title":{"rendered":"\uc81c\ud488 \uac1c\ubc1c\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ubc95\ub860 : \uce74\ub178 \ubaa8\ub378"},"content":{"rendered":"\n<p style=\"font-size:16px\">&#8211;<\/p>\n\n\n\n<p style=\"font-size:16px\">PM\uc73c\ub85c \uc77c\ud558\uba70, \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uacfc \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc811\ud558\uace0 \uc2e4\ubb34\uc5d0 \uc801\uc6a9\ud558\ub294 \ub54c\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9e4\ubc88 \ub2e4\ub978 \ubc29\ubc95\uc744 \uc801\uc6a9\ud560 \uc21c \uc5c6\uace0, \ubaa8\ub4e0 \ubaa8\ub378\uc744 \ud30c\uc545\ud558\uae30\ub3c4 \uc5b4\ub835\uc9c0\ub9cc \uae30\uc874\uc758 \ubc29\ubc95\uc774 \uc798 \uc791\ub3d9\ud558\uc9c0 \uc54a\uac70\ub098 \uc0c1\ud669\uc774 \ub2ec\ub77c\uc9c4 \uacbd\uc6b0 \ud55c \ubc88\uc529 \ud65c\uc6a9\ud558\uac70\ub098 \ubc29\ubc95\uc744 \uc801\uc808\ud558\uac8c \uc11e\uc5b4 \uc6b0\ub9ac\ub9cc\uc758 \ubb38\ud654\ub85c \ud65c\uc6a9\ud560 \uc218\ub3c4 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \ub178\uc158\uc744 \ud1b5\ud574 PM\uc758 \uc785\uc7a5, \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uace0 \uac1c\uc120\ud558\ub294 \uacfc\uc815\uc5d0 \ud544\uc694\ud55c \uc790\ub8cc\ub97c \uacc4\uc18d \uc815\ub9ac\ud558\uace0 \uc788\ub294\ub370\uc694. \uc55e\uc73c\ub85c \uadf8 \ub0b4\uc6a9\ub4e4\uc744 \ud558\ub098\uc529 \uc694\uc57d\ud574 \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. <strong>\uadf8 \uccab \ubc88\uc9f8\ub294 &#8216;\uce74\ub178 \ubaa8\ub378&#8217;\uc785\ub2c8\ub2e4.<\/strong> <\/p>\n\n\n\n<p style=\"font-size:16px\">&#8211;<\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>(1) \uce74\ub178 \ubaa8\ub378\uc774\ub780?<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">1984\ub144 \ub3c4\ucfc4 \uc774\uacfc\ub300\ud559 \uba85\uc608\uad50\uc218 \uce74\ub178 \ub178\ub9ac\uc544\ud0a4\ub294 \uae30\ub2a5\uc744 \uc911\uc2ec\uc73c\ub85c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc0ac\ub78c\ub4e4\uc758 \ub9cc\uc871\ub3c4\ub97c \uc608\uce21\ud558\ub294 \ubaa8\ub378\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uce74\ub178 \ubaa8\ub378\uc740 <span style=\"text-decoration: underline;\">\uc5b4\ub5a4 \uae30\ub2a5\uc774 \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0, \uae30\uc058\uac8c \ud560 \uc218 \uc788\ub294\uc9c0 \uacb0\uc815\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc84c\ub294\ub370\uc694. \uc774\ud6c4 \uc77c\ubc18\uc801\uc73c\ub85c \ubcf4\uc774\uc9c0 \uc54a\ub294 \uc544\uc774\ub514\uc5b4\ub97c \uad6c\uccb4\ud654\ud558\uac70\ub098 \uc5ec\ub7ec \uae30\ub2a5 \uc911 \uba3c\uc800 \uc801\uc6a9\ud558\uace0 \uace0\ub3c4\ud654\ud574\uc57c \ud558\ub294 \uae30\ub2a5\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span> <\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>(2) \uce74\ub178 \ubaa8\ub378\uc744 \uc774\ub8e8\ub294 \ub2e4\uc12f\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c<\/strong><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\uccab \ubc88\uc9f8 : \uc6d0\ud558\ub294(\ud575\uc2ec) \uae30\ub2a5 &#8211; Desired Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*FsRC38_O5JYXicBkPpzGHA.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\uae30\ub2a5\uc758 \uc874\uc7ac\uc640 \uc815\ub3c4\uac00 \ub9ce\uc744\uc218\ub85d \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4 \ucee4\uc9c0\ub294 \ud488\uc9c8 \uc694\uc18c<\/span>\uc785\ub2c8\ub2e4. \uc788\uc73c\uba74 \ub9cc\uc871\ud558\uace0 \uc5c6\uc73c\uba74 \ubd88\ub9cc\uc871\uc774 \uc0dd\uae30\uac8c \ub418\ub294, \uae30\ub2a5 \uad6c\ud604\uacfc \ub9cc\uc871\ub3c4\uac00 \ube44\ub840\ud558\uac8c \ub429\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc5d0 \uc5c6\uac70\ub098 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub6f0\uc5b4\ub098\uc11c \uace0\uac1d\uc774 \ub3c8\uc744 \uc9c0\ubd88\ud558\uac8c \ub9cc\ub4dc\ub294 \ud575\uc2ec\uc801\uc778 \uae30\ub2a5\uc744 \ud3ec\ud568\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub9ce\uc73c\uba74 \ub9ce\uc744\uc218\ub85d \uc88b\uc740 \ud488\uc9c8 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\ub450 \ubc88\uc9f8 : \ud544\uc218 \uae30\ub2a5 &#8211; Required Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*nK9F1hsIKlXs3P1TNuy1LQ.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\uae30\ubcf8\uc801\uc73c\ub85c \ubc18\ub4dc\uc2dc \uac16\ucdb0\uc57c \ud558\ub294 \ud488\uc9c8 \uc694\uc18c<\/span>\uc785\ub2c8\ub2e4. \uc774 \uae30\ub2a5\ub4e4 \uc790\uccb4\ub85c \ub9cc\uc871\ub3c4\uac00 \ub192\uc544\uc9c0\uc9c4 \uc54a\uc9c0\ub9cc \uace0\uac1d\uc774 \ub2f9\uc5f0\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ud558\ub294 \uc694\uad6c\uc0ac\ud56d\uc744 \ucda9\uc871\ud55c \uc0c1\ud0dc\ub97c \ub73b\ud569\ub2c8\ub2e4. \ud544\uc218 \uae30\ub2a5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc2dc\uac04\uc758 \ud750\ub984\uc5d0 \ub530\ub77c \ub9cc\uc871\ub3c4\uac00 \uc644\ub9cc\ud574\uc9c0\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\uc138 \ubc88\uc9f8 : \ub9e4\ub825\uc801 \uae30\ub2a5 &#8211; Delightful Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*pODscO3ZKLY9MIOZY6-d2Q.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\ucda9\uc871\ub418\uc9c0 \uc54a\uc544\ub3c4 \ubd88\ub9cc\uc740 \uc5c6\uc9c0\ub9cc, \ucda9\uc871\ub420 \uacbd\uc6b0 \ub9cc\uc871\uacfc \uae30\uc068\uc744 \uc8fc\ub294 \uc694\uc18c<\/span>\uc785\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ub97c \uc7ac\ubbf8\uc788\uac8c \uc0ac\uc6a9\ud558\uac8c \ud558\uba70, \uac1c\uc131\uc744 \ubd80\uc5ec\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud2f4\ub354\ub294 \uce74\ub4dc\ub97c \uc88c, \uc6b0\ub85c \uc2a4\uc640\uc774\ud504 \ud558\uc5ec \uc758\uc0ac\ub97c \ud45c\ud604\ud558\ub294 \ub9e4\ub825\uc801\uc778 \uae30\ub2a5\uc744 \ucc98\uc74c \uc120\ubcf4\uc774\uba70 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9cc\uc871 \uc774\uc0c1\uc758 \uc990\uac70\uc6c0\uc744 \uc92c\uc9c0\ub9cc, \uc774\uc81c \uadf8 \uae30\ub2a5\uc740 \uc218\ub9ce\uc740 \uc11c\ube44\uc2a4\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc77c\ubc18\uc801\uc778 \uae30\ub2a5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud540\ud130\ub808\uc2a4\ud2b8\uc758 \ube44\ub300\uce6d UI \uc5ed\uc2dc \uac19\uc740\ub370, \uc27d\uac8c \ubaa8\ubc29\ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub9e4\ub825\uc801 \uae30\ub2a5\uc740 \ud544\uc218 \uae30\ub2a5, \ud575\uc2ec \uae30\ub2a5\uc73c\ub85c \ubc14\ub014 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\ub124 \ubc88\uc9f8 : \ubb34\uad00\uc2ec\ud55c \uae30\ub2a5 &#8211; Indifferent Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*uDcBPUq9bHvJx3jfHXBuMQ.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\uc0ac\uc6a9\uc790\uac00 \ub531\ud788 \uc2e0\uacbd \uc4f0\uc9c0 \uc54a\ub294 \uae30\ub2a5<\/span>\uc785\ub2c8\ub2e4. \uc788\uc5b4\ub3c4, \uc5c6\uc5b4\ub3c4 \uc0ac\uc6a9\uc790\uc758 \ubc18\uc751\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc5c6\ub294 \uae30\ub2a5\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong> \ub2e4\uc12f \ubc88\uc9f8 : \uc2eb\uc5b4\ud558\ub294 \uae30\ub2a5 &#8211; Anti-features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*vQnsbtq8StDgHrLkHA809w.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\uc548\ud0c0\uae5d\uac8c\ub3c4 \uc774\ub294, \uc0ac\uc6a9\uc790\uac00 \u2018\uc2eb\uc5b4\ud558\ub294&#8217; \uae30\ub2a5<\/span>\uc744 \ub73b\ud569\ub2c8\ub2e4. \uc55e\uc11c \uc0b4\ud3b4\ubcf8 \u2018\uc6d0\ud558\ub294 \uae30\ub2a5&#8217;\uacfc \ubc18\ub300\uc5d0 \uc788\ub294 \uac1c\ub150\uc73c\ub85c \ubcfc \uc218 \uc788\uc73c\uba70 \ub9ce\uc544\uc9c8\uc218\ub85d \ubd88\ub9cc\uc740 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\ud558\ub098\uc758 \uadf8\ub798\ud504\ub85c \ubcf4\ub294 \uce74\ub178 \ubaa8\ub378<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*KOSARyx08iSlU-gWnTae5w.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\">\uc6d0\ud558\ub294 \uae30\ub2a5(\ud30c\ub780\uc0c9)\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub294 \ubb3c\ub860 \uc0ac\uc6a9\uc790 \ucc44\ud0dd \ubc0f \uc720\uc9c0\uc758 \ud575\uc2ec\uc774\uae30 \ub54c\ubb38\uc5d0 \ub9ac\uc18c\uc2a4\ub97c \ub9ce\uc774 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \ud544\uc218 \uae30\ub2a5(\uc8fc\ud669\uc0c9)\uc740 \ub9ac\uc18c\uc2a4\ub97c \ub9ce\uc774 \ud22c\uc790\ud574\uc57c \ud558\uc9c0\ub9cc \uae30\ubcf8 \uc694\uad6c \uc0ac\ud56d\uc774 \ucda9\uc871\ub420 \ub54c\uae4c\uc9c0\ub9cc \ud574\uc57c \ud569\ub2c8\ub2e4. \uc720\ucf8c\ud55c \uae30\ub2a5(\uc5f0\ub450\uc0c9)\uc740 \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc790\ud558\ub294 \uac83\uc740 \uc88b\uc9c0\ub9cc \uc6d0\ud558\ub294 \uae30\ub2a5\uacfc \ud544\uc694\ud55c \uae30\ub2a5\ubcf4\ub2e4 \uc6b0\uc120 \ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub2e4\ub9cc, \uc720\ucf8c\ud55c \uae30\ub2a5\uc740 \ucda9\uc131\ub3c4\uc640 \uc785\uc18c\ubb38\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc911\uc694\ud55c \ucc28\ubcc4\ud654 \uc694\uc18c\uc778 \uacbd\uc6b0\uac00 \uc788\ub2e4\ub294 \uc810\uc744 \uc6b0\ub9ac\ub294 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \ubb34\uad00\uc2ec\ud55c \uae30\ub2a5 \ubc0f \uc2eb\uc5b4\ud558\ub294 \uae30\ub2a5(\ud68c\uc0c9\uacfc \ubd89\uc740\uc0c9)\uc740 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc774\ub7ec\ud55c \uc694\uc18c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370\ub9cc \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\ud65c\uc6a9 \ubc29\ubc95<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2021\/10\/1197240_EmilyAllan_V5_100821.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/www.qualtrics.com\/uk\/experience-management\/research\/kano-analysis\/<\/figcaption><\/figure><\/div>\n\n\n<p style=\"font-size:16px\"><span style=\"text-decoration: underline;\">\uce74\ub178 \ubaa8\ub378\uc740 \uae30\ub2a5 \ub2e8\uc704 \uc0ac\uc6a9\uc790\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc1b\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791<\/span>\ub429\ub2c8\ub2e4. \ub108\ubb34 \ub9ce\uc740 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc9c8\ubb38\ud558\uba74 \uc9d1\uc911\ub3c4\uac00 \ub0ae\uc544\uc9c8 \uc218 \uc788\uc5b4 15-20\uac1c \uc0ac\uc774\uc5d0\uc11c \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc774 \uc88b\uace0, \uc0ac\uc6a9\uc790\uac00 \ud574\ub2f9 \uae30\ub2a5\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \uac00\uce58, \uc774\uc810 \ub4f1\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uae30\uc900\uc73c\ub85c \uc0bc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uae30\ub2a5\uc774 \uc815\ud574\uc84c\ub2e4\uba74 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac01 \uae30\ub2a5\uc5d0 \ub300\ud574 \uae30\ubcf8\uc801\uc778 <strong>\ub450 \uac00\uc9c0 \uc9c8\ubb38<\/strong>\uc744 \ub358\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\uc774 \uae30\ub2a5\uc774 \uc788\ub2e4\uba74 \uc5b4\ub5a4 \ub290\ub08c\uc774 \ub4dc\ub098\uc694?<\/li>\n\n\n\n<li>\uc774 \uae30\ub2a5\uc774 \uc5c6\ub2e4\uba74 \uc5b4\ub5a4 \ub290\ub08c\uc774 \ub4dc\ub098\uc694?<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">\ub2e8, \uae30\ub2a5 \ub9ac\uc2a4\ud2b8\ub97c \ubcf4\uace0 \ubc14\ub85c \ub5a0\uc62c\ub9ac\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uae30\uc5d0 \ud504\ub85c\ud1a0\ud0c0\uc785\uc774\ub098 \uac04\ub2e8\ud55c \ud14d\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc548\ub0b4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610 \uc9c8\ubb38\uc5d0 2\uac00\uc9c0 \uc774\uc0c1\uc774 \ud3ec\ud568\ub420 \uacbd\uc6b0 \uc774\ud6c4 \ubd84\uc11d\uacfc\uc815\uc5d0 \ud63c\ub780\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc5b4 \uac01 \uc9c8\ubb38\uc5d0\ub294 \ud558\ub098\uc758 \uae30\ub2a5\uc774 \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uae30\ub2a5\uc744 \uc120\ud0dd\ud560 \ub54c \uc0ac\uc6a9\uc790\uc758 \uad00\uc810\uc5d0\uc11c \uc120\ud0dd\ud55c \uac83\ucc98\ub7fc, \uc9c8\ubb38 \uc5ed\uc2dc \uc0ac\uc6a9\uc790\uc758 \uc785\uc7a5\uc5d0\uc11c \uc791\uc131\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>(Bad) \u201c\uc790\ub3d9 \ubcf4\uc815 \uae30\ub2a5&#8221;\uc774 \uc788\ub2e4\uba74 \uae30\ubd84\uc774 \uc5b4\ub5bb\uaca0\uc2b5\ub2c8\uae4c?<\/li>\n\n\n\n<li>(Good) \ucd2c\uc601\ud55c \uc0ac\uc9c4\uc744 \uc790\ub3d9\uc73c\ub85c \ubcf4\uc815\ud574\uc8fc\ub294 \uae30\ub2a5\uc774 \uc788\ub2e4\uba74 \uae30\ubd84\uc774 \uc5b4\ub5bb\uaca0\uc2b5\ub2c8\uae4c?<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">\ubc18\ub300\uc758 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\ub294 \uc9c8\ubb38 \uc5ed\uc2dc \uad6c\uc131\uc5d0 \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\ub3d9\uc601\uc0c1\uc744 \ub0b4\ubcf4\ub0b4\ub294 \ub370 10\ucd08 \ubbf8\ub9cc\uc774 \uac78\ub9b0\ub2e4\uba74 \uae30\ubd84\uc774 \uc5b4\ub5bb\uaca0\uc2b5\ub2c8\uae4c?<\/li>\n\n\n\n<li>(Bad) \ube44\ub514\uc624\ub97c \ub0b4\ubcf4\ub0b4\ub294 \ub370 10\ucd08 \uc774\uc0c1\uc774 \uac78\ub9ac\uba74 \uae30\ubd84\uc774 \uc5b4\ub5bb\uaca0\uc2b5\ub2c8\uae4c?<\/li>\n\n\n\n<li>(Good) \uc77c\ubd80 \ube44\ub514\uc624\ub97c \ub0b4\ubcf4\ub0b4\ub294 \ub370 10\ucd08 \uc774\uc0c1 \uac78\ub9b0\ub2e4\uba74 \uae30\ubd84\uc774 \uc5b4\ub5bb\uaca0\uc2b5\ub2c8\uae4c?<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">\uae30\ub2a5\uc5d0 \ub300\ud55c \ub450 \uac00\uc9c0 \uc9c8\ubb38\uc5d0 \ub300\ud574 \uc0ac\uc6a9\uc790\ub294 \ub2e4\uc12f \uac00\uc9c0 \uc120\ud0dd\uc9c0 \uc911 \ud558\ub098\ub97c \uace0\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>I like it that way<\/li>\n\n\n\n<li>I expect it that way<\/li>\n\n\n\n<li>I am neutral about it<\/li>\n\n\n\n<li>I can live with it that way<\/li>\n\n\n\n<li>I dislike it that way<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*mCJunG4QQ1eFi30464U8XQ.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\">\uae30\ub2a5\uc774 \uc788\uc744 \ub54c \uc88b\uc544\ud558\uace0, \uc5c6\uc744 \ub54c \uc2eb\uc5b4\ud55c\ub2e4\uba74 \uc774\ub294 \uc0ac\uc6a9\uc790\uac00 \uaf2d \uc6d0\ud558\ub294 \uae30\ub2a5\uc774\ub77c\ub294 \uac83\uc744 \uc54c \uc218 \uc788\ub294 \uac83\ucc98\ub7fc \uc9c8\ubb38\uc5d0 \ub300\ud574 \ub2f5\ud55c \ub0b4\uc6a9\uc740 \uce74\ub178 \ubaa8\ub378\uc758 \ub2e4\uc12f \uac00\uc9c0 \uc18d\uc131\uc73c\ub85c \ub2e4\uc2dc \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704 \ud14c\uc774\ube14\uc740 \ud558\ub098\uc758 \uae30\ub2a5\uc5d0 \ub300\ud55c \ub450 \uac00\uc9c0 \uc9c8\ubb38\uc5d0 \ub2f5\ud55c \ub0b4\uc6a9\uc744 \uc885\ud569\ud55c \ubaa8\uc2b5\uc785\ub2c8\ub2e4. \uc774\uc81c, \ub9cc\uc871\ub3c4\uc640 \ubd88\ub9cc\uc871 \uacc4\uc218\ub97c \uacc4\uc0b0\ud560 \ucc28\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*ptWKI6dlHrN3VvZJuUS7Uw.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1<\/em><\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\">\ub9cc\uc871\ub3c4\ub294 0\uacfc 1 \uc0ac\uc774\uc758 \uc22b\uc790\ub85c 1\uc5d0 \uac00\uae4c\uc6b8\uc218\ub85d \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uc601\ud5a5\uc774 \uac15\ud558\ub2e4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubd88\ub9cc\uc871\ub3c4\ub294 0\uacfc -1 \uc0ac\uc774\uc758 \uc22b\uc790\ub85c, -1\uc5d0 \uac00\uae4c\uc6b8\uc218\ub85d \ubd88\ub9cc\uc871\uc5d0 \ub300\ud55c \uc601\ud5a5\uc774 \ud06c\ub2e4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uacc4\uc218\ub294 \uc544\ub798\uc758 \uacf5\uc2dd\uc5d0 \ub530\ub77c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud558\ub098\uc758 \uae30\ub2a5\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc774 \uc544\ub798\uc640 \uac19\uc774 \uad6c\uc131\ub418\uc5c8\ub2e4\uace0 \uac00\uc815\ud558\uace0 \uac01\uac01 \ub9cc\uc871, \ubd88\ub9cc\uc871 \uacc4\uc218\ub97c \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>Desired: 5%<\/li>\n\n\n\n<li>Required: 12%<\/li>\n\n\n\n<li>Delightful: 4%<\/li>\n\n\n\n<li>Indifferent: 23%<\/li>\n\n\n\n<li>Anti-feature: 31%<\/li>\n\n\n\n<li>Questionable: 25%<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\"><strong>\ub9cc\uc871<\/strong> : (Delightful 4 + Desired 5) \/ (Delightful 4 + Desired 5 + Required 12 + Indifferent 23) = 0.2045<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>\ubd88\ub9cc\uc871<\/strong> : (Desired 5 + Required 12) \/ (Delightful 4 + Desired 5 + Required 12 + Indifferent 23 * (-1) = -0.3864<\/p>\n\n\n\n<p style=\"font-size:16px\">\uacc4\uc0b0\uc744 \ud1b5\ud574 \uc774 \uae30\ub2a5\uc740 \ub9cc\uc871\ubcf4\ub2e4 \ubd88\ub9cc\uc871\uc774 \ub354 \ud06c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \uacc4\uc0b0\uc744 \ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4 Anti-feature, Questionable\uc758 \ube44\uc728\uc774 \uc6cc\ub099 \ub192\uc544 \uc774 \uae30\ub2a5\uc740 \ub354 \ub17c\uc758\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>\ud568\uaed8 \uc0b4\ud3b4\ubcf4\uba74 \uc88b\uc740 \ub0b4\uc6a9<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2021\/10\/1197240_EmilyAllan_V7_100821.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/www.qualtrics.com\/uk\/experience-management\/research\/kano-analysis\/<\/em><\/figcaption><\/figure><\/div>\n\n\n<p style=\"font-size:16px\">\uc0c1\ud669\uc5d0 \ub530\ub77c \uc138 \ubc88\uc9f8 \uc9c8\ubb38\uc744 \ucd94\uac00\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac01 \uae30\ub2a5\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\uc5d0 \ub300\ud55c \uae30\uc900\uc744 \uc138\uc6b8 \uc218 \uc788\uc73c\uba70, \ub3d9\uc77c\ud55c \uae30\uc900\uc758 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud558\ub294\ub370 \ucd94\uac00\uc801\uc778 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/57499b6a59827e39bd4ebfee\/1566755066252-7J9IJ6W6M5N7EL0NZFCJ\/Kano.PNG?format=2500w\" alt=\"Kano.PNG\"\/><figcaption class=\"wp-element-caption\">\uc774\ubbf8\uc9c0 \ucd9c\ucc98 : https:\/\/sapioresearch.com\/kano-analysis<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:16px\">\uae30\uc874 \uace0\uac1d(\uc0ac\uc6a9\uc790)\uc758 NPS \uc810\uc218(\ub370\uc774\ud130)\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\uba74 \ub354 \uad6c\uccb4\uc801\uc778 \ubaa8\uc2b5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. NPS\uc5d0 \ub300\ud574\uc11c\ub294 \ub2e4\uc74c\uc5d0 \ub2e4\uc2dc \uc0c1\uc138\ud788 \ub2e4\ub8f0 \uc608\uc815\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p style=\"font-size:16px\">&#8211;<\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>\ucc38\uace0 \uc790\ub8cc<\/strong><\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\" (\uc0c8\ud0ed\uc73c\ub85c \uc5f4\uae30)\" href=\"https:\/\/www.career.pm\/briefings\/kano-model#ffn1\" target=\"_blank\">The Complete Guide to the Kano Model<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\" (\uc0c8\ud0ed\uc73c\ub85c \uc5f4\uae30)\" href=\"https:\/\/medium.muz.li\/the-kano-analysis-c16e7d681158#_ftnref1\" target=\"_blank\">The Kano Analysis<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\" (\uc0c8\ud0ed\uc73c\ub85c \uc5f4\uae30)\" href=\"https:\/\/sapioresearch.com\/kano-analysis\" target=\"_blank\">Kano Analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qualtrics.com\/uk\/experience-management\/research\/kano-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\uc0c8\ud0ed\uc73c\ub85c \uc5f4\uae30)\">Kano analysis: The kano model explained<\/a><\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">&#8211;<\/p>\n\n\n\n<p style=\"font-size:16px\">\uc81c \uccab \ub3c4\uc11c\uac00 \ucd9c\uac04\ub418\uc5c8\uc5b4\uc694.\u00a0<strong>\uc81c\ubaa9\uc740 \u201910\ub144 \ucc28 IT \uae30\ud68d\uc790\uc758 \ub178\ud2b8\u2019<\/strong>\uc785\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\uc640 \uc774 \ube14\ub85c\uadf8\ub97c \uc2dc\uc791\ud558\uac8c \ub41c \uc774\uc720\ub294 \uc0ac\uc218 \uc5c6\uc774 \uc77c\ud558\ub294 \uc5b4\ub824\uc6c0\uc744 \uc800\ubcf4\ub2e4 \uc870\uae08 \ub2a6\uac8c \ucd9c\ubc1c\ud55c \ubd84\ub4e4\uc774 \ub35c \ub290\uaf08\uc73c\uba74 \ud558\ub294 \ub9c8\uc74c \ub54c\ubb38\uc774\uc5c8\ub294\ub370\uc694. \uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c, 9\uac1c \ub178\ud2b8(\uae30\ub85d)\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\ud68d\uacfc PM\uc758 \uc8fc\uc694 \uc5c5\ubb34\ub97c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc88b\uc744\uc9c0 \uc815\ub9ac\ud55c \ub0b4\uc6a9\uc785\ub2c8\ub2e4.<strong>\u00a0\uc544\ub798 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc5b4\uc694!<\/strong><\/p>\n\n\n\n<ul>\n<li style=\"font-size:16px\"><a href=\"https:\/\/product.kyobobook.co.kr\/detail\/S000203273704\" target=\"_blank\" rel=\"noreferrer noopener\">\uad50\ubcf4\ubb38\uace0<\/a>&nbsp;<\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"https:\/\/www.yes24.com\/Product\/Goods\/120499921\" target=\"_blank\" rel=\"noreferrer noopener\">\uc608\uc2a4<\/a><a href=\"https:\/\/www.yes24.com\/Product\/Goods\/120499921\">24<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"https:\/\/www.aladin.co.kr\/shop\/wproduct.aspx?ItemId=320995253\" target=\"_blank\" rel=\"noreferrer noopener\">\uc54c\ub77c\ub518<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uce74\ub178 \ubaa8\ub378\uc758 \ub2e4\uc12f\uac00\uc9c0 \uad6c\uc131\uc694\uc18c\uc640 \uc124\ubb38 \uc9c4\ud589, \ubd84\uc11d \ubc29\ubc95\uc5d0 \ub300\ud574 \uc815\ub9ac\ud55c \ub0b4\uc6a9!<\/p>\n","protected":false},"author":2,"featured_media":20527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1346,1356],"tags":[2026,611],"_links":{"self":[{"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/posts\/20523"}],"collection":[{"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/comments?post=20523"}],"version-history":[{"count":0,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/posts\/20523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/media\/20527"}],"wp:attachment":[{"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/media?parent=20523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/categories?post=20523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icunow.co.kr\/wp-json\/wp\/v2\/tags?post=20523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}